The consumer authority does not play games
The Federal Consumer Prosecutor’s Office (Profeco) gave Ticketmaster the black eye. And all because of the BTS fans, who complained endlessly about the astronomical prices for the Korean band’s concerts in May here in CDMX.
Attorney César Iván Escalante Ruiz dropped the bomb this morning: the company has already been notified and faces a fine of more than 5 million pesos.
“We have already initiated a procedure for violating the law against Ticketmaster. The supplying company has 10 business days to offer evidence and make a statement; this period ends on February 12,” Escalante explained.
But they didn’t stop there. Profeco also kept an eye on resale platforms. They sent calls to Viagogo, Stubhub and HelloTicket – with offices in the United States, Switzerland and Spain – to step up and comply with Mexican regulations.
And if they don’t cooperate, good things come
The warning was clear: if they do not answer, legal actions will follow that could include restrictions on operating in Mexico. Nothing more and nothing less.
To top it off, Profeco is cooking up some new guidelines with the Digital Transformation Agency. The idea is to regulate all advertising, information and ticket sales for concerts and festivals. They are supposed to be published in the Official Gazette in the coming weeks.
In the end, it seems that the power of the ARMY fandom did achieve something more than trends on Twitter. He managed to get the authorities to look at practices that have been hurting the wallets—and the hearts—of those who only want to see their favorite artists for years.
