When social struggle becomes a destructive tour
Ah, gentrification. That chic urban phenomenon that turns neighborhoods into theme parks for influencers and $100 peso cafes. The solution? Obviously, breaking things. Because nothing says “let’s defend our community” like destroying the community itself.
This Friday, a group of “coffee activists” (literally, we’ll get to that) decided that the best way to protest Airbnbs was to… vandalize local businesses. Irony level: master. The march, which began at the Lindbergh Forum with speeches about Gaza (because what better place to talk about Palestine than a park in Condesa?), quickly escalated to “breaking things that someone will surely have to pay for later.”
Starbucks: everyone’s favorite villain
Of course, the modern ritual of protest could not be missing: attacking a Starbucks. Because what better symbol of capitalism than a coffee shop where coffee-flavored water costs half a day of minimum wage? The protesters, in an act of rebellion… well, they broke windows. Surely that will make digital platforms stop buying buildings. Impeccable strategy.
The funniest (or tragic, depending on your sense of humor): the police were present… as spectators. Neighbors had warned that there would be vandalism, but apparently the uniformed officers interpreted their role as “guardians of controlled chaos”. Protocol? What protocol? This is CDMX, gentlemen.
The march continued towards Paseo de la Reforma, because after destroying things in a neighborhood, why not bring the chaos to the main avenue? Overall, if you’ve already broken some glass, what’s a few more?
Moral of the day: If you want to protest gentrification, maybe don’t start by turning your neighborhood into a place that seems to badly need… more gentrification.
Did it outrage you or make you laugh? Share this article and join the debate about when a protest loses its way. And if you want more sarcastic analysis of urban life, explore our content!




