The theater of sales: China takes the main stage
Look at these numbers. In March, the Mexican new car market sold more than 131 thousand units. A growth of 2.4% compared to the same month last year. Sounds good, right? But this is where the play gets interesting.
New actors are stealing the show. While Nissan, the historic box office leader, sees its sales fall by 6.2%, Chinese brands are making a theatrical splash.
Geely grew by 319%. Jetour Soueast soared 511%. MG rose 28.6%. It’s as if they changed the script in the middle of the show and no one notified the usual protagonists.
“The figure for March 2026 reflects the highest level for the market in a similar month since 2018,” highlighted Guillermo Rosales, president of the AMDA.
It’s a record. The best March in eight years. But the distribution of the loot is changing radically.
A cast in transformation
Not everyone new to the cast succeeds. Great Wall Motor fell 13.5%. Motornation plummeted 56%. Success is not guaranteed for everyone who arrives.
Meanwhile, on the traditional side, the story is mixed. Volkswagen achieved a modest growth of 3.8%. Kia rose 4.6%. But General Motors and Honda also posted numbers in the red.
The data that makes noise: From January to March, more than 381 thousand vehicles were sold. 3.7% more than in the first quarter of last year.
The Mexican public is buying more cars than ever. Only now he is looking with different eyes at those on stage. The automotive billboard is being rewritten, act by act.




