Strategic investment for economic development
During the morning conference by President Claudia Sheinbaum, Unilever confirmed a historic investment of 30 billion pesos (mp) between 2025 and 2028. This financial movement, framed in the Plan Mexico – a portfolio of projects for 200 billion dollars – will generate 1,200 new jobs and consolidate the company’s presence in the country. The strategy prioritizes social well-being, aligning with the government’s vision of improving quality of life through investments with tangible impact.
Geographic distribution and industrial focus
Of the 30 thousand million pesos, 8 thousand will be allocated to the operation of a plant in Salinas Victoria, Nuevo León, complementing the 8 thousand million pesos already invested in its construction. The remaining resources will be distributed in productive units in Lerma, Tultitlán (State of Mexico) and Morelos. Willem Uijen, global director of Supply Chain at Unilever, stressed that this investment reflects the company’s commitment to innovation and the expansion of its operational capacity in the Mexican market, which currently employs 7 thousand people.
Macroeconomic context and attractiveness of Mexico
Sheinbaum emphasized that Plan México not only seeks to increase GDP, but also promote projects with social benefits. “The interest of national and foreign companies in producing here is no longer limited to access to the US market, but to the strategic value that Mexico represents,” he stated. This approach has positioned the country as a key industrial hub, attracting capital that combines profitability with community development.
Success of the Tourist Tianguis 2025
In another area, the president highlighted the record achieved by the Tianguis Turístico 2025 in Baja California: 7,395 registered attendees, 71,882 business appointments (50% resulted in sales) and an economic benefit of 1,380 million pesos. The event, recognized by Guinness World Records, attracted 8,781 visitors from 46 countries and achieved a hotel occupancy of 90%. In addition, it exceeded expectations in digital reach, with more than 64 million interactions on social networks.
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