Strategic investment with economic and social impact
The Government of Mexico, in coordination with the Secretary of Economy, announced a milestone in the Plan México: the multinational Heineken will allocate 2.75 billion dollars (mdd) between 2025 and 2028 to build a brewing plant in Kanasín, Yucatán. This project is part of a broader industrial relocation strategy, where companies prioritize regions with key resources, in this case, water availability.
Institutional trust and economic strengthening
President Claudia Sheinbaum highlighted that this investment reflects the solidity of the national economy, evidenced by the stability of the Mexican peso, which is trading below 19 pesos per dollar. During his morning conference, he emphasized: “Investments continue in Mexico, trust continues”, linking this movement with current economic policy.
For his part, the Secretary of Economy, Marcelo Ebrard, explained that the initiative is part of a portfolio of more than 200,000 million dollars under the Mexico Plan. He highlighted that Yucatán was selected for its logistical and environmental advantages, aligned with the sustainability criteria demanded by global markets.
Quantifiable benefits and community commitment
Oriol Bonaclocha, CEO of Heineken México, specified that the project will generate:
- 300 direct jobs permanent
- 2,500 indirect positions in the value chain
- Up to 2,000 temporary hires during construction
In addition, the company implemented a consultation process with indigenous communities, being a pioneer in establishing this dialogue in the region. Bonaclocha stressed: “We trust in Mexico and what we can build together”, reinforcing the 135-year legacy of the brand in the country, which currently operates with 18,000 collaborators and 21 brands in its portfolio.
Synergies with the industrial ecosystem
The governor of Yucatán, Joaquín Díaz Mena, highlighted that the investment will activate an ecosystem of local suppliers, while the AMPIP (Mexican Association of Private Industrial Parks) reported progress in its goal of 100 industrial parks for the six-year period: 13 are already in development with an investment of 626 million dollars, and are projected additional 5,000 million dollars in the future.
Héctor Ibarzábal, AMPIP advisor, specified that the association—with 477 parks in 28 states—captures 95% of manufacturing investment in Mexico, consolidating the country as a preferred destination for industrial operations.
Perspectives and call to action
This project not only consolidates Yucatán as a development hub, but also sets a precedent in responsible investment, combining economic growth with social inclusion. The integration of environmental and community criteria reflects the current demands of consumers and shareholders.
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