Silicon Valley’s support for the king of trap
While some raise their voices against it, others raise their thumbs. Tim Cook, the boss of Apple, has just given a public endorsement to Bad Bunny just before the Puerto Rican takes to the biggest stage on the planet.
“I can’t wait any longer,” Cook wrote alongside a photo with the artist, shared with his millions of followers.
The image, taken in the run-up to Super Bowl LX, shows the smiling businessman and the singer with his classic dark glasses. It’s not just a casual greeting. It is a clear message of support from one of the most influential corporations in the world.
A show that seeks to make history
This Sunday is not just about music. It’s about breaking barriers. Bad Bunny’s Halftime Show has a clear goal: surpass the 103 million viewers who watched Shakira and J.Lo in 2020.
With more than 120 million people watching in the United States alone, the stage is set for it to be the most watched Latin show in the country’s television history. The most streamed artist on Spotify reaches his peak.
But there’s always the question… will he use that platform for something else?
The political shadow hangs over the event. After his message against ICE at the Grammys, many wonder if Bad Bunny will repeat the move before a massive audience. The NFL handles its flagship broadcast carefully, especially under the critical gaze of the MAGA movement.
Even Donald Trump, who attended last year as sitting president, decided to skip this edition. The weather is charged.
Meanwhile, Apple—which has accompanied the artist’s career since its inception—continues to highlight his global cultural impact. But this Sunday, the only thing that matters is what happens in those few minutes on the pitch.
Bad Bunny doesn’t just sing to win over the public. Play to make history.
