A double advertisement with the flavor of a permanent campaign
President Claudia Sheinbaum used the framework of International Women’s Day to launch two initiatives. One, aimed specifically at them. The other, an electoral reform that already smells of a political battle.
The ‘FREE Centers’: support network or inflated promise?
Sheinbaum defined as “historic” that each municipality will have a FREE Center for women. He promised more than a thousand by 2026, starting with 323 this year.
“The LIBRE Centers are spaces for women for women… There is psychological and legal advice… It is a project that is having a lot of impact throughout the country,” she said in her morning conference.
The question that floats in the air is simple: how can a project that is just beginning its massive installation have “much impact”? The rhetoric seems to get ahead of the facts.
The ‘Electoral Reform’: Plan B and the usual discourse
The other announcement was the sending of the so-called “Plan B” of electoral reform for next Monday. The stated objective: reduce privileges in local congresses and municipalities.
“Essentially, Plan B: reduce privileges and strengthen people’s decision… if the Fourth Transformation has shown anything, it is that honesty gives results,” he argued.
Sheinbaum linked this reform to saving about 4 billion pesos which, he promises, will go directly to states and municipalities. Complying with this, he said, is “principled.”
Here historical memory stings. Each government arrives promising to end privileges. The real journalistic exercise will be to compare this “Plan B” with past promises and actual results. The “Fourth Transformation” speech against corruption is already a mantra. Citizens expect facts, not slogans.
One day, two big announcements. One social, the other political. The strategy is clear: mix attention to a key sector with the narrative of structural change. We’ll see how much materializes outside the setting of “Las mañaneras del pueblo.”
