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The first World Cup halftime show, broadcast from the outskirts of New York, not only captured global attention for eleven minutes. He also left clear figures on streaming platforms. Madonna, Justin Bieber, BTS and Shakira were part of a performance that generated notable increases in digital views.

How much did the views grow?

Luminate, a firm specializing in music industry data, compared the views of each song performed two days before the final (Friday and Saturday) with those on the following Sunday and Monday. The results:

• Justin Bieber – “Everything Hallelujah” rose 110%, going from 592,000 to 1.25 million global views.
• Madonna – “Music” increased 66%, from 193,000 to 321,000.
• BTS – “Dynamite” grew 43%, from 2.14 million to 3.05 million.
• Shakira and Burna Boy – “Dai Dai”, the official anthem of the 2026 World Cup, registered a 24% rebound globally (from 14.78 to 18.27 million). In the United States, the increase was 52% (from 1.68 to 2.55 million).

Impact limited to the show’s repertoire

Luminate noted that the increases were concentrated on songs played in the field, not artists’ entire catalogs. This phenomenon is similar to what happens after the Super Bowl halftime show. For example, Bad Bunny, after his record-breaking performance this year, saw a 175% increase in streaming of his catalog in the United States the day after the event.

The data confirms that a high-profile performance remains an effective platform for reactivating musical interest, even if the effect is limited to the pieces performed.

Marjorie De Sousa is clear that becoming a mother transformed her way of seeing love. In a meeting with the media, the actress explained that her expectations about a relationship are different now.

His priority is his son Matías. “When you’re a mom, your priority is something else,” she said. “If God sends you the person who has to be with you, let it be someone who loves your son, who accepts him.”

Although love no longer occupies the same place, it is not closed to a new relationship. Look for someone who shares your values: “That I am prepared, that I want to live life, that I believe in God, that I am loving, that I respect my family, that I love my son as my own.”

Her last known courtship was with businessman Vicente Uribe in 2020. Since then, she prefers to keep her love life private.

Concern for Venezuela

De Sousa also spoke about the recent earthquakes in his native country. Several friends lost their assets and he is still waiting to know the status of his parents’ assets. “It’s very sad. I have many friends who lost everything… They are material things, but they are my parents’ effort in life,” he said.

New soap opera

He is currently part of the cast of “Infinito Amor”, which will premiere on October 12 on Las Estrellas. She will play Amanda.

A message from the neighborhood

Singer Armando Toledo Rosas, known as El Bogueto, attended President Claudia Sheinbaum’s morning meeting to support the “Mexico sings for peace and against addictions” campaign. Originally from Nezahualcóyotl, State of Mexico, he shared a direct message to the youth.

“I started singing to the neighborhood on the street in a different way, I want the message for those in the neighborhood… to be motivated, to have the initiative to fulfill their dreams, no matter where you are from… here is clear proof that you can achieve great things coming from the neighborhood”

The interpreter recognized the value of the government program, which also opens spaces for children of Mexican migrants in the United States. He stressed that talent knows no borders and that music can be an engine of change.

Support for new talents

El Bogueto began his career in popular neighborhoods and reached first place globally on Spotify last fall. He believes that initiatives like this offer real opportunities for young people to develop their creativity and stay away from crime.

“It’s good that there are spaces like this where new composers… can tell their stories, share their emotions and build music that connects with people from the truth”

The federal program seeks to promote artistic expression as an alternative to addictions and crime, providing platforms to emerging talents from Mexico and abroad.