The first World Cup halftime show, broadcast from the outskirts of New York, not only captured global attention for eleven minutes. He also left clear figures on streaming platforms. Madonna, Justin Bieber, BTS and Shakira were part of a performance that generated notable increases in digital views.
How much did the views grow?
Luminate, a firm specializing in music industry data, compared the views of each song performed two days before the final (Friday and Saturday) with those on the following Sunday and Monday. The results:
- Justin Bieber – “Everything Hallelujah” rose 110%, going from 592,000 to 1.25 million global views.
- Madonna – “Music” increased 66%, from 193,000 to 321,000.
- BTS – “Dynamite” grew 43%, from 2.14 million to 3.05 million.
- Shakira and Burna Boy – “Dai Dai”, the official anthem of the 2026 World Cup, registered a 24% rebound globally (from 14.78 to 18.27 million). In the United States, the increase was 52% (from 1.68 to 2.55 million).
Impact limited to the show’s repertoire
Luminate noted that the increases were concentrated on songs played in the field, not artists’ entire catalogs. This phenomenon is similar to what happens after the Super Bowl halftime show. For example, Bad Bunny, after his record-breaking performance this year, saw a 175% increase in streaming of his catalog in the United States the day after the event.
The data confirms that a high-profile performance remains an effective platform for reactivating musical interest, even if the effect is limited to the pieces performed.




