An unexpected tour
The Merlin duck, a Peking breed, went viral after appearing at the 2026 World Cup celebrations. Its distinctive features: small sandals to protect its legs, a National Team shirt and an evident closeness to its family. That video prompted a series of visits that its owners, the Gómez family, documented on social networks.
The logs of these tours show that the bird went to emblematic places in the Mexican capital. At the National Palace, he entered the Treasury Room during the morning conference, where he caught the attention of the staff and attendees.
It also went through the Mexican Institute of Industrial Property (IMPI), where the family processed the official registration of the animal’s name to ensure exclusive commercial rights to its image.
Institutional recognition
Merlin visited the Netflix Mexico offices in Mexico City. Their presence generated digital interactions among the streaming platform’s workers. In addition, the ESPN and TV Deportes networks integrated it into their programming and special coverage around the tournament.
The Atlante Club, a local sports institution, incorporated it into its institutional activities and classified it as an amulet in promotional events.
The phenomenon reached the international level: FIFA granted official access to Merlín and his family to watch the Mexican National Team’s match against the Czech Republic from a box. Thus, the duck became an unexpected ambassador of the capital during the Cup.



