What began as a morning duck walk along Paseo de la Reforma ended in a global viral phenomenon. Merlin, the so-called “World Cup duck”, won the hearts of the fans after the first victory of the Mexican National Team in the group stage of the World Cup. Now, FIFA has named him official ambassador of Mexico City for the 2026 World Cup.
From the streets to stardom
Merlin became Mexico’s unofficial mascot during the tournament. He was appointed ambassador of the Mexico vs. match. South Korea—played on Thursday, June 18—and invited as guest of honor to the FIFA Fan Fest in the capital. The popularity of the bird did not go unnoticed by the International Federation, which decided to make its role official.
“Merlin the duck arrived as a gift and today he is part of something much bigger. In this FIFA World Cup, Merlin becomes an official ambassador of our Host City Mexico City,” the city Federation’s account published on June 19.
The message includes a video where its owner, Karla Gómez, tells how Merlín came into her life and what he represents for her family: “A very Mexican story of love, effort and union,” the publication adds.
Divided reactions
The appointment generated controversy on networks. Users criticized FIFA for what they consider an attempt to profit from the image of the duck, recalling the long list of phrases and words that the organization registered to prohibit its use in the country. They also questioned high ticket prices and demanded transparency about potential royalties for Merlin’s family.
Some comments:
“Surely now Merlin the duck will be a registered trademark and they won’t be able to talk about it.”
“The voracity of its organization and its leader to profit never ceases to surprise.”
“And are they going to pay you? You see that you even charge to breathe next to a stadium.”
Despite the criticism, Merlin’s story remains an example of how a simple duck managed to unite a fan base and capture the attention of world football’s governing body.
