Immediate economic impact
Holding the World Cup in Mexico already generates concrete benefits. The Secretary of Tourism, Josefina Rodríguez Zamora, reported a spill of more than 1.8 billion pesos only in hotels and restaurants at the headquarters.
“We expect more than 1,800 million pesos in tourism, hotels and restaurants alone,” he said during the morning conference at the National Palace.
Growth compared to other hosts
Mexico registers a tourist increase of 5%, surpassing Canada (3%) and the United States, which presents a drop of 2%. Host cities reach hotel occupancy rates of up to 95% on match days, with an average of 75% in their states.
Passenger traffic at the three venues grew 3% compared to the previous year. In Mexico City, hotel occupancy rises up to 16 percentage points during the World Cup matches.
Merlin Duck, viral phenomenon
President Claudia Sheinbaum Pardo highlighted the atmosphere of “joy and hospitality” that Mexico projects. He mentioned the popularity of Merlin the duck, an improvised mascot that wears the Mexican National Team shirt.
“In addition, a pet that was not contemplated went viral. Merlin, (the duck), became very famous,” commented the president. “Mexico is always there as in the viral trend internationally. The reception, the warmth, the joy, is something extraordinary.”




