Gigablue and its “magic solution” for climate change (spoiler: it may not be)
The Israeli startup Gigablue proclaims itself the new savior of the planet, and no, it is not the script for a Marvel movie. This year they announced with fanfare the sale of 200,000 carbon credits, basically the ecological equivalent of selling smoke… but with a techie twist. His great idea: throw particles into the ocean so that the carbon disappears like WhatsApp messages after 24 hours. Will it work? Science says, “Let’s see, show us the data first.”
The ocean “garbage can” and other questionable metaphors
Jimmy Pallas, an Italian event planner, bought the idea (literally). He compared Gigablue’s service to an “extra garbage can” for his emissions. “Just like I don’t follow the garbage truck, I trust them,” he said, in what might be the most millennial analogy for the climate crisis. Meanwhile, independent scientists are frowning: Do these particles really do anything or are they the ocean equivalent of placebos?
The company, founded by four technology entrepreneurs (yes, the same ones who previously sold avocados online), claims that its AI and its “digital twin” of the ocean are the key. But its COO comes from a startup that tracked trees, and its CTO was inspired by seeing bleached reefs on his diving vacation. Green CV or greenwashing? The debate is served.
Carbon credits: the new Bitcoin (but with more controversy)
Carbon credits are the “okay, I owe you one” of green capitalism. Gigablue sells them like hotcakes, with its largest buyer, SkiesFifty (an “eco-friendly” aviation company, because the irony has no limits). Although they do not reveal prices, their graph suggests that they are cheaper than a coffee at Starbucks. Of course, its goal of capturing 10 tons of CO₂ for every ton of particles sounds like an influencer’s promise: grandiose, but difficult to verify.
Meanwhile, giants like Microsoft and Google buy credits voluntarily, because nothing says “we are green” like paying to cleanse your conscience (and your carbon footprint). But in a market with more regulation than a Telegram group, doubts persist. Are we facing the next environmental Tesla or another ecological Fyre Festival?
Now what? If you are intrigued by this climate-technological circus, share the article and tag that friend who believes that AI will fix everything. Or better yet: explore more content on how to distinguish real innovation from smoke (literal and figurative). 🌍💨
Note: No oceans were harmed in the writing of this article…that we know of.




