World Cup 2026: a moderate boost for restaurants
The start of the 2026 World Cup did not meet the expectations of the restaurant industry. A survey by the National Chamber of the Restaurant and Seasoned Food Industry (Canirac) reveals that seven out of 10 establishments did not register significant growth in their income during the first month of the tournament.
The most and least benefited
Restaurant-bars and sports bars were the least favored. Only half of these businesses reported an improvement in consumption. At the opposite extreme, canteens benefited the most: eight out of 10 reported an increase in their sales. Bars, for their part, recorded improvements in just over half of the cases.
The increases were moderate, between 15% and 30%, with an average consumption of around 400 pesos per person during the first weeks of the championship. Canirac highlighted that, although the tournament represents an opportunity, it does not guarantee automatic benefits for the entire industry.
The organization did not offer projections for the rest of the championship, but warned that the impact varies depending on the type of business and its ability to attract fans.




