Lawn as a collector’s item
FIFA found a new way to capitalize on the most anticipated match. Now it is selling fragments of the playing field from the 2026 World Cup final, which will be played on July 19 at MetLife Stadium in New Jersey. Each piece costs $450.
The product is sold in the agency’s official store. Includes an acrylic block with a USB stick containing a certificate of authenticity. The description invites fans to “own an authentic piece of football history.”
Shipping is limited to addresses in the United States and Europe. They will start after the final. The initiative joins other commercial strategies that have generated controversy in this edition.
Tickets with record prices
Ticket costs have also been the focus of criticism. A conventional ticket for the final reaches $32,970. Hospitality packages, which include food and drinks, go up to $34,500.
FIFA’s decision to take advantage of every aspect of the event – from the grass to the hydration breaks, where sponsor ads were inserted – reflects an unprecedented commercial strategy. For many fans, these prices are unaffordable and distance the sport from its popular base.




