New glitter or ecological makeup?
The German automaker Volkswagen de México has just inaugurated Nave 103 at its plant in Puebla. A facility that, according to the official statement, promises to raise production standards, operational efficiency and environmental sustainability. Sounds nice, doesn’t it?
“We seek to raise production standards, operational efficiency and environmental sustainability”
But here comes the juicy part: this ship replaces Nave 3, which has been operating since the sixties. Yes, you read that right. Sixty years painting cars with technology from the last century. How much did that old friend pollute over decades? That question does not appear in the statement.
What they don’t say
The interesting thing is not what they announce, but what they omit. How many tons of volatile organic compounds (VOCs) did Ship 3 spit into the Puebla air over six decades? What will happen to the accumulated paint waste? And the workers who operated in obsolete conditions?
The Nave 103 will surely bring improvements: lower energy consumption, fewer emissions, cleaner processes. But to sell this to us as an act of corporate kindness is, to say the least, cynical. It’s like a 40-year-old smoker selling you an air purifier.
Selective memory
Let’s remember that Volkswagen is not exactly an environmental angel. Dieselgate remains an indelible stain on its history. And now, with great fanfare, they show us a modern painting warehouse as if it were a gesture of responsibility.
The real question is not whether the new ship is better than the old one—that’s obvious—but why it took them 60 years to make it. The answer, as always, smacks of economic interests rather than ecological conscience.
So welcome to Ship 103, but let’s not kid ourselves. This is not altruism: it is complying with regulations that should have been applied decades ago. And meanwhile, the air of Puebla breathed relief… although delayed.




