Not only Michoacán: the Edomex avocado wants its moment of glory (and guacamole)
It seems that in the Senate of the Republic they have a clear mission: to make the avocado from the State of Mexico the star of the next Super Bowl party. Yes, that event where millions are spent on advertising, tons of chicken wings are consumed and, crucially, mountains of guacamole. While we all thought that the “green gold” only had one area code (Michoacán), the senators are plotting a point of agreement so that the Mexican variety crosses the northern border and rubs shoulders with the most famous nachos in the United States.
Senator Mariela Gutiérrez Escalante is the captain of this team, and her game consists of eliminating administrative barriers and streamlining the eternal phytosanitary procedures. Basically, he wants to prove to Uncle Sam that the avocados from those lands are pest-free and as worthy of a culinary touchdown as any other. Because, let’s be honest, in the world of Super Bowl guacamole, there are no second places: you’re either in the bowl or you’re out.
The potential is enormous, but marketing does not play a role
Here are the data that hurt: the State of Mexico is the third national producer of this creamy fruit, only behind the giants Michoacán and Jalisco. They cultivate more than 12,941 hectares of pure avocado, a source of employment and development for their communities. However, their potential has been trapped in a web of paperwork and lack of equal opportunities. It’s like having the talent to be an influencer, but not getting the blue verification. The initiative not only seeks to open the market, but also to integrate small and medium-sized producers in development programs, so that they can sell directly and without intermediaries who take most of the profits.
The plan includes coordinating with the health authorities to guarantee the safety and quality of the product, and opening work tables to position the fruit. The final objective is clear: that Mexican farmers can benefit from the stratospheric demand generated by events like the Super Bowl, where avocado consumption skyrockets to almost Olympic levels. It is not just about selling more, but about strengthening the local economy and giving each producer a real opportunity in the competitive export market.
So, the next time you spread a tortilla chips on guacamole during the big game, think that behind that dip there is a complex political move, phytosanitary procedures and the dream of thousands of producers that their fruit be the protagonist. The Senate is trying to make the perfect opening play. We’ll see if the Mexican avocado gets its boarding pass on the plane to the biggest party in the United States.
Do you think that the Mexican avocado will compete with the Michoacan one? Share this note and tell us which other Mexican products deserve their moment of international fame.
