The Mexican avocado looks for its big play in the Super Bowl

A legislative initiative opens the doors of the US market to the "green gold" of the State of Mexico, seeking a place in the great sporting event.

A Golden Opportunity for Our Avocado!

Friends, can you imagine the flavor and quality of Mexican avocado being the protagonist of one of the largest events on the planet? It’s about to happen! The Senate of the Republic is working on a historic agreement that could take our delicious fruit directly to the Super Bowl in San Francisco. This is not just news; It is a demonstration that when we believe in our potential, limits disappear. It’s proof that the hard work of our producers is ready to shine on the world stage.

Behind this transformative vision is Senator Mariela Gutiérrez Escalante, a woman with a clear mission: to strengthen the presence of our green gold in the United States. Their call is powerful and necessary: ​​eliminate administrative barriers and, with the support of health authorities, prove that our land is free of pests. Each obstacle is just another step towards success, and she is determined to pave the way for the excellence of our field to transcend borders.

RelatedThe Senate wants the Mexican avocado to play in the Super Bowl

Unlimited Potential Seeking Its Moment

Did you know that the State of Mexico is the third national producer of this crop, only after Michoacán and Jalisco? We have incredible potential! However, like any great growth story, sometimes production doesn’t automatically translate into marketing opportunities. But that is about to change. With more than 12,941 hectares dedicated to this fruit in the southern region of the entity, we have the solid foundation to make a quantum leap. It is time to turn that abundance into shared prosperity for every family that works the land.

Senator Gutiérrez does not stop at words. It is promoting a point of agreement to create specific working tables that integrate small and medium-sized producers in existing trade agreements. Its goal is clear: to standardize the conditions and certifications that Michoacán already has, so that our avocado has the fair access to the market it deserves. This is more than export; It is about economic justice and well-being for an entire community. It is believing that ours can compete and win on any field.

The timing is perfect. With the upcoming review of the trade agreement between Mexico, the United States and Canada, a unique window of opportunity opens. As the legislator explained, it is essential that our avocado municipalities, with the full support of the authorities, achieve this crucial accreditation. These are the types of goals that unite us and drive us to be better. Each procedure completed, each certification obtained, is a collective victory that brings us closer to that shared dream.

Let’s visualize for a moment: millions of people enjoying the unmatched flavor of avocado from the State of Mexico during the Super Bowl festivities. That’s not just a business goal; It is a symbol of quality, dedication and national pride that crosses oceans. It is the materialization of trust in what we do. This effort reminds us that great achievements begin with an idea, are built with concerted action and celebrated with the entire world.

The future is green and tastes like success! This initiative is a call to believe in the power of collaboration and the quality of our resources. It is an invitation to support the local to conquer the global. When we join forces with optimism and determination, there is no barrier that we cannot overcome or goal that we cannot achieve.

Are you inspired to see how the work of our producers can go so far?Share this story of effort and opportunity on your social networks and let’s make the potential of the Mexican avocado go viral. Explore more content about how innovation and passion are transforming our country. Together we can be witnesses and promoters of this great triumph!

AICM taxi drivers refuse to apply discounts agreed for the World Cup

Three AICM taxi drivers groups refuse to apply discounts of up to 18% during the World Cup.

Three groups of taxi drivers that operate at the Mexico City International Airport (AICM) refused to apply discounts of up to 18% on their rates during the World Cup. The measure contradicts previous agreements announced by airport authorities and part of the union.

The companies Nueva Imagen, Porto Taxi and Sitio 300 issued a statement to clarify their position. They argued that they have no contractual relationship with the Grupo Aeroportuario Marina (GAM), the entity that promoted the benefits for airport users.

According to permit holders, the announced discounts do not represent a direct reduction in rates. They are, they say, adjustments derived from compensation for improper charges and administrative processes for maintenance work at the AICM.

They demand transparency

The taxi drivers asked the AICM authorities to make public the documents that support these measures. They also called on the GAM to make transparent the minutes and contracts where the application of discounts had been agreed upon. They questioned the legal validity of the obligations attributed to them.

The refusal could affect users who expected more affordable rates during the sporting event. Until now, there is no certainty about the real cost of service at the AICM during the World Cup.

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Morena opens the door to a coalition with the PVEM in San Luis Potosí

Morena conditions alliance on PVEM ruling out Ruth González for the governorship.

Morena-PVEM Coalition for 2027?

The state leadership of Morena in San Luis Potosí left open the possibility of an alliance with the Green Ecologist Party (PVEM) for the local elections of 2027. The condition: that the PVEM present a different profile from that of Senator Ruth González.

Rita Ozalia Rodríguez Velázquez, state president of Morena, explained that if the PVEM discards Ruth González—wife of Governor Ricardo Gallardo—the green party could lead the coalition, which would also integrate the Labor Party (PT).

The leader clarified that the relationship with the PVEM at the local level does not face a conflict, although she admitted that there is no direct communication between both state leaders. Decisions about alliances, he said, are made by national leaders.

The possible agreement arises in the midst of the debate about nepotism, after Ruth González’s intention to succeed her husband in the state government was questioned. Morena looks for profiles that avoid that controversy.

Rodríguez Velázquez stressed that there is coordination between the party leadership to define the electoral strategy. For now, the panorama in San Luis Potosí remains open.

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Morena accuses INE advisors of being ‘ill-wishers’

The Morena leader accuses INE advisors of being 'ill-wishers' and defends her affiliation system.

Morena questions the impartiality of the INE

The national leader of Morena, Ariadna Montiel Reyes, pointed out that within the INE there are advisors with critical positions towards her party. He described them as “Morena haters” during a press conference where he addressed recent resolutions on duplicate affiliations.

Montiel affirmed that his party abides by the determinations of the Electoral Court. The authority ordered the elimination of more than 93 thousand affiliate records and leave under review about 19 thousand cases that the INE must verify.

The leader demanded that the institute adhere to the resolutions of the General Council and not to individual opinions. He accused that there are figures close to past electoral administrations who maintain a critical stance towards the movement.

Regarding the affiliation system, Montiel defended that Morena’s application is efficient. He assured that it surpasses that of the INE in functionality, since it allows duplications in the records to be detected.

He also proposed that the INE should have real-time verification mechanisms to cross-check affiliation data. However, he acknowledged that there are different processes between parties and the electoral authority.

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