Taylor Swift takes us for a walk (again) to the 90s
And of course, he does it in a big way. ‘Opalite’, Miss Americana’s new video, is not just a release. It is a cultural event in every sense. With a star cast that includes Cillian Murphy and Jodie Turner-Smith, Swift turns the third song from her album ‘The Life of a Showgirl’ into a short film.
“The video reflects so well the essence, creativity and classic storytelling of the singer,” comment swifties on social media.
Broken records and unleashed memes
The video premiered Friday only on Spotify and Apple Music. The result? It instantly became the video with the most views in one day in Spotify history. The Swift machine does not know brakes.
But beyond the numbers, there is the fandom’s reaction. X (formerly Twitter) was filled with a wave of memes celebrating the premiere. It’s today’s pop culture: everything is celebrated, analyzed and turned into a meme.
Fans aren’t just talking about the star cast. They also highlight that the Mexican Rodrigo Prieto repeats as director of photography. And, as always with Taylor, theories are the order of the day.
Some point out that in the video, her character puts the ‘Opalite’ product on herself, suggesting that she was the problem. Other Argentine fans are already speculating that the song was written during their visit to Buenos Aires in 2023, due to the colors used on the platform.
In the end, what is clear is this: Taylor Swift still understands the game better than anyone. Release a video, break the internet, generate conversation for days and make us feel things. Whether it’s nostalgia for the ’90s or pure admiration for his ability to create entire worlds in three minutes.
