Mónica Huarte and the day she recorded a commercial with Messi

The Mexican actress remembers the day she recorded with Messi and the strict production.

Mónica Huarte experienced an unexpected meeting with the world soccer star. It was 2012. The actress, focused on building her career, received the offer of a commercial for a baking company. I just knew I would play a clueless mom who bumps into a celebrity in a supermarket.

“Two days before traveling, after I had signed the contract, they told me: ‘Hey, by the way, the commercial is with Messi,’ and I: ‘Oh, yes, of course, with Messi.’”

The recording was in Barcelona. Messi’s contract was strict: only two hours of filming. “Whatever they could record, because that’s what their contract said, and if they finish, that’s great; if not, ‘I’m leaving,'” he said.

RelatedMónica Huarte pays tribute to Gerardo Mancebo in the theater

A set with rules

The production took care of every detail. They banned the use of cell phones: a thousand dollar fine if someone took a photo without permission. But Huarte played it. “They put a mask on your cell phone, but I told him: ‘Messi, come on!’, and that’s how I appeared with him in the photo.”

He also remembers that Messi signed autographs during the shots. She kept them in a little bag, but the art director took them away. “The brazen guy kept them, he stole millions from me because they belonged to Messi,” he jokes.

After that commercial, in 2013 he repeated the experience with Cristiano Ronaldo for the same brand. “My brother couldn’t believe it, although he’s more of a Messi fan. One day he told me: ‘Hey, you’re really good, I think you’re very important.'”

The actress, who in 2026 celebrates 30 years of career, assures that that commercial was a springboard. “It was a great goal, crazy, I couldn’t believe it.”

Latin stars headline Billboard Week 2026

Greeicy, Jay Wheeler and more will be speakers in Miami.

Billboard Latin Music Week 2026 already has its first round of confirmed speakers. These include Greeicy, Jay Wheeler, Jessi Uribe, Kany García and Rawayana.

Lola Índigo, Paola Jara, Rainao, Ryan Castro, Trueno and Zhamira will also participate. All will offer exclusive sessions during the event.

“We are honored to welcome this year’s talent as we continue to inspire conversations that drive the industry forward,” said Billboard CEO Mike Van.

Who are the speakers?

For more than three decades, Billboard Latin Music Week has fueled key conversations and industry highlights.

The 2026 edition will be held from October 19 to 22 at the Faena Forum Miami Beach. The agenda includes performances, panels and workshops that bring together artists, creators and executives with the public.

Tickets are now available at Billboardlatinmusicweek.com.

Among the executive panelists, Nat Pastor, Victor Gonzalez and Tommy Mottola stand out. More participants will be announced soon.

The event will coincide with the Billboard Latin Music Awards, which will be presented on October 22 in Miami. The ceremony will be broadcast live on Telemundo and Peacock.

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World Cup spectacle boosts artists’ streaming

The World Cup halftime show skyrocketed the views of Madonna, Bieber and BTS.

The halftime performance of the World Cup final, with Madonna, Justin Bieber, BTS and Shakira, not only captivated the global audience. It also generated an immediate rebound in the reproductions of his songs on digital platforms.

Luminate, a firm specializing in music industry data, analyzed listening behavior two days before the event and compared it to the day of the final and the day after. The results show significant increases in each interpreted theme.

  • Justin BieberEverything Hallelujah rose 110% globally: from 592 thousand views to 1.25 million.
  • MadonnaMusic grew 66%, going from 193 thousand to 321 thousand.
  • BTSDynamite increased 43%, from 2.14 million to 3.05 million.
  • Shakira and Burna BoyDai Dai, official anthem of the 2026 World Cup, rose 24% globally (from 14.78 to 18.27 million) and 52% in the US (from 1.68 to 2.55 million).

Luminate’s study also revealed that the increase was limited to songs performed in the field, not artists’ entire catalogs. A phenomenon similar to that which occurs with the Super Bowl halftime show.

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Shark Week 2025: K-Pop and diving stars dive with sharks

Rei Ami and Molly Carlson face their fears at sea for Shark Week.

The singer Rei Ami, known for her participation in the KPop Demon Hunters soundtrack, lived a unique experience off the coast of Korea. He dived with 16 reef sharks during a feeding frenzy.

Far from being terrified, he cried in amazement. “I thought I would be more scared, but I was fascinated. It was witnessing nature,” she said. “You can’t describe the emotions you feel.”

Two ways to face fear

Rei Ami did two cage dives and two freediving dives with hammerhead, reef and bull sharks. His partner on the K-Pop Shark Heroes show, comedian Ken Jeong, preferred to stay grounded. “I’m like Christopher Nolan in Shark Odyssey: I just supervise,” he joked.

The new season of Shark Week starts on Sunday on Discovery Channel, with 20 one-hour episodes. Among them, the participation of diver Molly Carlson stands out, who jumped 15 meters from a helicopter into a plexiglass cage surrounded by reef sharks.

Carlson, who suffers from anxiety, accepted the challenge to inspire others. “If I can help that 16-year-old girl who just wants to hide, I’ll find a way,” he said. “It’s okay to be afraid and do it anyway. That was the purpose of this project.”

The program concludes on August 1 with an analysis of the movement of white sharks northward and the technique used by thresher sharks to stun their prey.

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