The great stage of the season
The government is betting heavily on national tourism during these holidays. In the middle of the morning conference, and with President Claudia Sheinbaum as a witness, General Óscar David Lozano Águila presented the new packages of the Mayan Train and the Mundo Maya Group.
The strategy is called “Mexico is Fashionable.” And its objective is clear: fill the carriages and hotels of the southeast during Easter.
What’s on the tourist menu?
They are not simple offers. We are talking about complete experiences that combine transportation, lodging and activities. Among the stars of the lineup are the Biosphere Tour (5 days and 5 nights) and the Mayan Tour of Palenque (4 days).
“These offers are part of the ‘Mexico is in Fashion’ strategy, aimed at promoting national tourism,” explained Lozano Águila.
The price per person exceeds 18 thousand pesos. That includes a round trip flight from AIFA, hotel and food. It is a bet for a tourist with purchasing power, not for the backpacker traveler.
But there is more spectacle. The calendar includes events such as the Aeroshow at the Mundo Maya hotel, the Spring Equinox and even the Nascar Mexico-Tulum. The jewel in the crown could be the Gastronomic Train, with on-board menus created by certified chefs.
A moment of levity in the middle of the announcement
Even in the most formal press conferences there is room for humanity. The director of the project starred in a viral moment by confusing “certainty” with “beer.” The laughter, including that of the president, broke the formality of the event for a moment.
It’s a minor detail, but revealing. It shows the pressure behind these megaprojects. Every word counts, every advertisement is a political act with very real economic consequences.
The move is on the table: turn the Mayan Train into the tourist engine of the southeast. Now we will see if the public buys their ticket for this trip.
