The trend of hunting demons comes to your shelf
It seems that Mattel’s eternal quest to extract every last peso from our wallets has found a gold mine in the underworld. This Friday, November 7, the well-known dream (and debt) factory announced with great fanfare the launch of an exclusive set that, according to them, “many collectors will undoubtedly love.” How kind, right? They know us so well. These are, neither more nor less, than three dolls based on the Netflix K-pop movie Demon Hunters, because what better way to celebrate a story about demon hunters than with luxury plastic figures?
The lucky ones chosen to empty our pockets are Rumi, Mira and Zoey, the members of the band HUNTR/X. The set, pompously named “What it Sounds Like” – we guess it sounds like bills disappearing – is aimed at “collectors ages 14 and up.” Of course, because at thirteen you still don’t have the financial maturity to understand the sublime pleasure of spending 10,000 pesos on three dolls. It will include, for our existential peace of mind, a certificate of authenticity. Lest we confuse these masterpieces of modeling with a cheap imitation.
The design or how to justify the price with glitter
The figures wear the outfits from their last presentation in the film: a white suit with flower patterns and a iridescent effect on the sleeves, because what every hunter of evil souls needs is a good set of lights. To add that touch of “elegant danger”, they are accompanied by golden accessories such as belts, shoulder pads, earrings and combs. Of course, their personalized weapons could not be missing: Rumi’s saingeom, Zoey’s sinkal and Mira’s woldo weapons. Because what is a K-Pop idol without her instrument of mass destruction on her shoulder? The set is completed with original hairstyles and makeup, a detail that undoubtedly justifies that each one costs the same as a good pair of shoes.
In a display of macabre realism, the vocalist Rumi shows off violet marks on her legs and arms that reflect her “dark past.” Nothing like a little stylized trauma to give depth to a toy. Each doll, a masterpiece of engineering, has 11 points of articulation and different heights. And best of all: they will come in a collector’s box with a dust cover. Because the real enemy is not the demons of the underworld, but the dust that accumulates on the shelf.
The planned economic bleeding
Ready to mortgage part of your future? The set will be available for pre-order on Wednesday, November 12, 2025 at 9:00 AM Pacific Time. Yes, you read that right, pre-order. Because in the modern era, it is not enough to buy; You have to demonstrate your devotion by paying for something that you won’t receive until… wait… before October 2026. A wait of almost a year. Patience, it seems, is another virtue of the illustrious collector.
The price, that small detail, is 3,300 Mexican pesos for each doll. If your obsession drives you to want the complete trio, the joke will cost you the modest sum of 9,900 pesos. Mattel, in a gesture of magnanimity, allows a limit of 3 pieces per customer. How thoughtful, they save us the embarrassment of buying ten to resell on the black market at an inflated price.
So now you know, if your favorite hobby is demon hunting or you simply love K-Pop and luxury merchandising, this is your golden opportunity. Run to share this news with all the collectors on your social networks and be sure to explore more content about these cult figures and other rarities from the world of entertainment. Your bookshelf, and your bank account, will never be the same.
