K-pop sequel Demon Hunters delayed until 2030

'K-pop Demon Hunters' fans will have to wait until 2030 or longer for the sequel to the Netflix hit.

The demons can wait

Netflix gave us last year’s animated phenomenon. Now, the platform and Sony Pictures Animation ask us for patience. A lot patience. The sequel to ‘K-pop Demon Hunters’, which swept views and music charts, is not coming soon.

Its premiere, originally planned for 2029, has been postponed. According to The Hollywood Reporter, they are now aiming for 2030 or even later. Yes, you read that right. Get ready to age a little more with Rumi, Mira and Zoey.

RelatedDemon Hunting on Pause: K-pop Demon Hunters Sequel Years Delayed

Why so much delay?

Kristine Belson, president of Sony Pictures Animation, put it bluntly. Directors Maggie Kang and Chris Appelhans are immersed in the race for the Oscars. The film is nominated for Best Animated Feature and is competing for Best Original Song.

“After all the noise, the awards and the big parties with important people, yes. We will both be together in a room again,”

Belson assured about the filmmakers’ future teamwork. Basically, they are too busy being successful and celebrating that success.

Additionally, the studio has other immediate priorities on its list:

  • ‘Spider-Man: Beyond the Spider-Verse’
  • ‘GOAT’, which is already in theaters

Simple matter of an overloaded agenda.

The legacy of a phenomenon

Let’s remember why this wait hurts so much. The original film wasn’t just a streaming hit. It was a cultural event.

  • It premiered on June 20, 2025.
  • It became the most watched title in Netflix history (up to that point).
  • Its soundtrack placed four songs in the top ten of the Billboard Hot 100.
  • ‘Golden’, performed by the fictional group Huntrix, won a Grammy. It was the first ‘K-pop’ song to achieve this.

This year, original singers Ejae, Audrey Nuna and Rei Ami will even perform at the Oscar ceremony. The impact was real.

The reaction on networks: between anger and resignation

As expected, news of the delay lit up social media. The comments were… varied.
Some fans quickly lost patience:

“You better cancel that mother…”,
“does not need a continuation”,
“That’s too much.”

Others expressed concern about possible ‘hype fatigue’. Who will remember or care in five or six years?

But there were also sympathetic voices. Several users argued that they prefer a long wait if it guarantees that the sequel lives up to the original. Quality over speed.

Meanwhile, the Saja Boys—those demons disguised as a K-pop group—will have free rein to continue stealing souls for a while longer. The hunters are officially on break.

Latin stars headline Billboard Week 2026

Greeicy, Jay Wheeler and more will be speakers in Miami.

Billboard Latin Music Week 2026 already has its first round of confirmed speakers. These include Greeicy, Jay Wheeler, Jessi Uribe, Kany García and Rawayana.

Lola Índigo, Paola Jara, Rainao, Ryan Castro, Trueno and Zhamira will also participate. All will offer exclusive sessions during the event.

“We are honored to welcome this year’s talent as we continue to inspire conversations that drive the industry forward,” said Billboard CEO Mike Van.

Who are the speakers?

For more than three decades, Billboard Latin Music Week has fueled key conversations and industry highlights.

The 2026 edition will be held from October 19 to 22 at the Faena Forum Miami Beach. The agenda includes performances, panels and workshops that bring together artists, creators and executives with the public.

Tickets are now available at Billboardlatinmusicweek.com.

Among the executive panelists, Nat Pastor, Victor Gonzalez and Tommy Mottola stand out. More participants will be announced soon.

The event will coincide with the Billboard Latin Music Awards, which will be presented on October 22 in Miami. The ceremony will be broadcast live on Telemundo and Peacock.

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World Cup spectacle boosts artists’ streaming

The World Cup halftime show skyrocketed the views of Madonna, Bieber and BTS.

The halftime performance of the World Cup final, with Madonna, Justin Bieber, BTS and Shakira, not only captivated the global audience. It also generated an immediate rebound in the reproductions of his songs on digital platforms.

Luminate, a firm specializing in music industry data, analyzed listening behavior two days before the event and compared it to the day of the final and the day after. The results show significant increases in each interpreted theme.

  • Justin BieberEverything Hallelujah rose 110% globally: from 592 thousand views to 1.25 million.
  • MadonnaMusic grew 66%, going from 193 thousand to 321 thousand.
  • BTSDynamite increased 43%, from 2.14 million to 3.05 million.
  • Shakira and Burna BoyDai Dai, official anthem of the 2026 World Cup, rose 24% globally (from 14.78 to 18.27 million) and 52% in the US (from 1.68 to 2.55 million).

Luminate’s study also revealed that the increase was limited to songs performed in the field, not artists’ entire catalogs. A phenomenon similar to that which occurs with the Super Bowl halftime show.

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Shark Week 2025: K-Pop and diving stars dive with sharks

Rei Ami and Molly Carlson face their fears at sea for Shark Week.

The singer Rei Ami, known for her participation in the KPop Demon Hunters soundtrack, lived a unique experience off the coast of Korea. He dived with 16 reef sharks during a feeding frenzy.

Far from being terrified, he cried in amazement. “I thought I would be more scared, but I was fascinated. It was witnessing nature,” she said. “You can’t describe the emotions you feel.”

Two ways to face fear

Rei Ami did two cage dives and two freediving dives with hammerhead, reef and bull sharks. His partner on the K-Pop Shark Heroes show, comedian Ken Jeong, preferred to stay grounded. “I’m like Christopher Nolan in Shark Odyssey: I just supervise,” he joked.

The new season of Shark Week starts on Sunday on Discovery Channel, with 20 one-hour episodes. Among them, the participation of diver Molly Carlson stands out, who jumped 15 meters from a helicopter into a plexiglass cage surrounded by reef sharks.

Carlson, who suffers from anxiety, accepted the challenge to inspire others. “If I can help that 16-year-old girl who just wants to hide, I’ll find a way,” he said. “It’s okay to be afraid and do it anyway. That was the purpose of this project.”

The program concludes on August 1 with an analysis of the movement of white sharks northward and the technique used by thresher sharks to stun their prey.

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