Christmas in the US becomes more expensive due to inflation and tariffs

Merchants are adapting to a market where customers think twice about every dollar and shelves feel the weight of trade tensions.

The Christmas spirit collides with the harsh economic reality

It seems that the Grinch this year is not a green and bitter character, but a lethal combination of inflation and trade tariffs. Stores in the United States are experiencing a holiday season that is more like a budget horror movie than a Christmas story. Merchants, like the Butler sisters at the Ah Louis store in California, are on the front lines watching their customers juggle budgets: goodbye to whims, hello to forced austerity. The scarcity and sky-high prices of imported products have turned the search for the perfect gift into an almost impossible mission, worthy of a financial survival reality show.

When toys and electronics get (very) serious

The tariffs imposed during the Donald Trump era, mainly on products from China, have given a slap of reality to the retail industry. Dean Smith, owner of JaZams, sums it up with painful clarity: up to 80% of his inventory has become between 5% and 20% more expensive. Translation for those who don’t speak “economics”: that doll that last year cost 20-25 dollars, now asks you for 30-35 without blinking. It is the domino effect of customs fees and uncertainty, which is felt more in the pocket than the cold of December.

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And don’t think that you are saved with electronics. Although chains like Best Buy try to do magic with different price ranges, the truth is that game consoles and smartphones – mostly assembled in Asia – have a built-in premium. Even jewelry is in the game, with gold and adjustments in levies on Swiss watches and Indian diamonds making them shine less and cost more. Basically, buying a gift has become an advanced exercise in financial analysis and patience.

This panorama is not just an anecdote for merchants; It is a symptom of a transformation in consumer habits. People are not only spending less, but they are doing so more intelligently and selectively, prioritizing the essentials and searching for deals as if their lives depended on it. The holiday season, traditionally a driving force for retail sales, faces a scenario where caution is king of the ball. Retailers, for their part, navigate between the need to maintain profit margins and not scare away a clientele that has a sensitive wallet.

In short, we are facing a Christmas where the wish list must be negotiated with the spreadsheet. A scenario that mixes the pressure of logistics and manufacturing costs with a consumer who has gone from impulsiveness to reflection. The result is a festive market that struggles to maintain joy, while prices continue their own upward march.

Do you identify with this Christmas struggle to find gifts that don’t ruin your budget? Share this economic reality on your social networks and explore more content about the trends that are shaping our daily consumption.

Earthquakes in Venezuela: citizens search for missing people in rubble

More than 920 dead and 51 thousand missing after two earthquakes in Venezuela.

The devastation caused by two consecutive earthquakes of magnitude 7.2 and 7.5 left at least 920 dead and more than 51,000 missing in Venezuela, according to official reports on Friday. The number of injured exceeds 3,300, while 243 people have been rescued alive.

Citizens take the search into their own hands

Inhabitants of areas such as La Guaira and Catia La Mar denounce the scarce presence of government rescue teams. With hammers and power tools, neighbors try to remove concrete slabs from collapsed buildings.

“My God, how do we get all the people out of there?” muttered Nazareth Jiménez, who is waiting for news of her brothers and nephews.

Omar Reyes walked among the rubble where two of his children are buried: “I was practically alone in this life.” He stated that about 20 relatives died.

Official response and international aid

The acting president Delcy Rodríguez assured that her government is deploying a total response in these “critical hours for the rescue.” He announced the militarization of La Guaira and the arrival of humanitarian aid. As of Friday, 861 international volunteers from Mexico, the United States, El Salvador, Switzerland and Colombia were working in the country. The UN reported that 25 search and rescue teams with 1,000 personnel are on the way.

However, residents consider the assistance insufficient. In Catia La Mar, looting of basic goods was recorded and the population improvised shelters in parking lots.

Stories among the rubble

Yuleidy Cadenas, 28, looks for her son, her mother and her brother in a collapsed tower in La Guaira. Friday was her son’s 12th birthday.

“I went up to the rubble and told them to yell at me, and no, no one. I just hope they get them out,” he said through tears.

The state press reported moments of hope: the rescue of a young man in Caracas and a girl covered in dust who emerged from a 10-story building. “We want to highlight this girl’s strength and desire to live,” said José Luis Núñez, head of the metropolitan rescue group.

Impact on the region

The International Organization for Migration estimates that up to 6.76 million people could be affected, about 2 million in Caracas alone. Loyce Pace of the Red Cross said: “People are still terrified to go back into their homes.”

The epicenter of the earthquakes was located near Morón, on the Caribbean coast, 170 kilometers west of Caracas. The superficiality of the movements amplified the destruction, explained geophysicist Marcos Ferreira of the Geological Survey of Brazil.

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Venezuela raises the death toll from earthquakes to 589

589 dead and 2,980 injured after the earthquakes. La Guaira will be militarized.

The interim president of Venezuela, Delcy Rodríguez, updated this Friday the number of victims from the earthquakes that hit the country. The death toll amounts to 589 and there are 2,980 injured, more than doubling the previous toll of 235 deaths. The number is expected to increase, as thousands of people remain missing.

“Unfortunately, we now have 589 deaths,” Rodríguez declared before military and civilian officials. “We will go to save the trapped people, we work tirelessly on this task,” he added.

La Guaira under military control

The coastal state of La Guaira, north of Caracas and near the epicenter of both earthquakes, will be militarized. It is the most affected area. At least 100 buildings, including residential skyscrapers, collapsed in the city of the same name.

The authorities have intensified rescue efforts and are committed to recovering the devastated areas. The situation continues to evolve as evaluations progress. The magnitude of the earthquakes has caused a humanitarian crisis, and efforts are being made to provide assistance to those affected.

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Rescuers improvise due to lack of equipment in La Guaira

Neighbors dig with their hands to rescue those trapped after the earthquake.

Freehand rescue in La Guaira

Twenty-seven hours after the earthquake, desperation is growing among the relatives of those still under the rubble. Rescue teams are scarce and lack machinery to move the mountains of concrete. In various parts of the city, the residents themselves dig with their bare hands, together with firefighters and volunteers.

Many of them maintained communication with their trapped loved ones, speaking to them to keep them conscious. As the hours passed, the voices became weaker until they died out forever.

“My wife couldn’t get there. She was bathing when the tremors hit. We tried to escape. I managed to get out of the building, but she fell, hit her head and was trapped. I know she was left naked, I would like to reach her, at least to cover her body,” said a visibly affected man through tears.

Urgent call

The situation is critical. Rescuers urgently need tools, heavy machinery and logistical support to continue their work. Meanwhile, the community organizes as best it can, moving debris with their own hands, in a race against time to find survivors.

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