Kenia Os: ‘It’s okay not to fit in’
From Mazatlán to being one of the most viewed figures on the internet. Kenia Os, at 26 years old, summarizes the trajectory of an entire generation that grew up in front of a camera. Singer, businesswoman and content creator, she has built a digital empire that connects with millions.
On TikTok it brings together 26.3 million people, basically all of Australia. There are 18.2 million on Instagram, more people than in Chile. And on YouTube, another 6.37 million follow her. These are numbers that make you dizzy, but behind them is a girl who started video blogging in 2015.
“As a woman I feel very proud. I have faced many adversities and that has made me stronger… I also feel the responsibility to inspire the women and girls who see me.”
His leap into professional music came in 2021 with Sony Music. He now has K for Karma as his most recent release and 7.5 million monthly listeners on Spotify. But the road, he says, has not been rosy.
The weight (and strength) of being a woman in the industry
Kenya points out something that many know: because she is a woman, everything is questioned more. The way of dressing, of acting, of projecting oneself. It is an industry that has historically been male territory.
However, he also sees a change. Feel more support among women and more spaces to speak clearly.
“Today it feels more like you can have a voice… When I started, I didn’t feel that support or empathy. Now I see many women raising their voices.”
She has faced her share of negative comments on social media, something all too common for girls of her generation. But he has also found a community where mutual support is key.
With a mostly young audience, it assumes the weight of being an example. And his message to them is clear:
“I would tell them to trust them a lot… It’s okay not to fit in, to believe in what you believe.”
From those early videos to her music to her forays into fashion and beauty, Kenya believes that personal growth is also part of something bigger.
For her, individual advancement is read as part of a collective impulse. Or as she herself summarizes it: women united can sustain themselves.
