The new ‘power couple’ that fashion needed (or not)
It seems that New York Fashion Week had an unforgivable deficiency: it was missing the sweet and unmistakable aroma of love… or at least, its version for social networks. Luckily, Peso Pluma and Kenia Os came to the rescue to impregnate the catwalks with their newly released romance, because what is haute couture without a good display of kisses and hugs for the camera?
The couple, who began their romance in early 2025—enough time for TikTok’s algorithms to find out—have decided that the perfect setting for their courtship is the front row of the most exclusive fashion shows. There they were, wearing rigorous black (him) and showing off smiles (her), as if they were two teenagers on their first date, but with better clothes and, of course, a few million followers waiting for every glance.
When influencers replace it-girls
Because, let’s be honest, the true fabric of fashion is no longer silk or cotton, but virality. Brands, in a fit of lucidity—or desperation—have understood that a mention in Stories is worth more than ten pages in Vogue. So, why invite boring editors when you can have Hassan Emilio Kabande Laija —aka Peso Pluma— and Kenia Os, queens of engagement and emperors of organic reach?
You are not alone in this saving mission. Along with them, Puerto Rican Young Miko and supermodel Anok Yai complete the dream team of NYFW Live ambassadors. A trio that promises to show two or three shows a day, because who needs to see more? Just uploading a selfie in the location already justifies the investment.
Kenya, for its part, has already declared that Peso is its “prince charming”. How beautiful. How romantic. How timely for brands that endorse… I mean, for true love. And like any self-respecting princess, she has received signs of affection commensurate with her status: huge bouquets of flowers that, without a doubt, look spectacular in the Instagram photos, right between the makeup unboxing and the promotion of her latest single.
Fashion brands are very aware that success is no longer measured in magazine pages, but in shares, likes and reposts. So welcome to the famous people of the digital age, those who arrived without a style manual but with an army of fans willing to buy whatever they are wearing—or at least, to replicate the purchase link.
Absurd? Maybe. Contradictory? Definitely. Exaggerated? Not at all. It’s just the natural evolution of a business that has always sold dreams, only now dreams come with a Valencia filter and sponsorship included.
Meanwhile, Peso Pluma and Kenya will follow you around, spreading love and content in equal measure, conquering not only their hearts but also those of the brands who know that, in the era of limited attention, a viral romance is the most coveted accessory.
Did you like this gem of moderate satire? Don’t stay curious: share this article on your social networks and keep scrolling to discover more analysis about the surreal world of fame in the digital age.




