Government proposes historic increase in taxes on drinks and cigarettes

The federal government seeks to modify the tax burden on high consumption products with implications for the health of the population.

Health authorities and legislators analyze tax reform for products with an impact on health

In a strategic move for the country’s fiscal and health policy, the Secretary of Health, David Kershenobich, together with the undersecretary Eduardo Clark, held a working meeting with the parliamentary coordinator of Morena in the Chamber of Deputies, Ricardo Monreal. The meeting, held this morning, had as its central focus the discussion on the modification to the Special Tax on Production and Services (IEPS) applicable to soft drinks, cigarettes and other items classified as “healthy taxes“.

The relevance of this meeting was evident when Monreal shared on his This statement anticipates significant changes in the tax structure for the next fiscal year.

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Technical details of the IEPS reform

The reform opinion to the IEPS Law that will be submitted for discussion in the Plenary Session of the Chamber of Deputies contemplates substantial modifications in the applicable taxes. For sugary drinks, an 87% increase in the tax is proposed, a measure that seeks to discourage the consumption of these products associated with health problems such as diabetes and obesity. In the case of manufactured tobacco, the reform proposes an even more drastic increase, going from 160% to 200% in the tax burden.

The tax reform proposal extends its scope beyond the products traditionally subject to these taxes. For draws and games with bets, an increase is contemplated that would take the rate from 30% to 50%. In particular, a specific tax for violent video games is introduced for the first time, with a proposed rate of 8%. This expansion of the tax base represents a significant change in the Mexican tax architecture.

From a technical perspective, these corrective taxes are part of a comprehensive public health strategy that seeks to internalize the social costs associated with the consumption of these products. The economic theory behind these measures maintains that prices should reflect not only production costs, but also the negative externalities they generate, such as increased health spending and loss of labor productivity.

International context and evidence on healthy taxes

Mexico is not a pioneer in the implementation of this type of fiscal measures. Various nations have established specific taxation for products with proven adverse effects on health. The World Health Organization (WHO) has consistently recommended the use of fiscal instruments as an effective tool to reduce the consumption of tobacco, alcohol and sugary drinks. Epidemiological studies show that price increases through taxes constitute one of the most effective measures to reduce demand, especially among younger consumers and the most vulnerable socioeconomic groups.

International experience with taxes on sugary drinks shows encouraging results. In countries such as Chile and the United Kingdom, the implementation of similar levies has resulted in significant reductions in consumption, with the corresponding potential benefit in public health indicators. The Mexican case is particularly relevant given the high prevalence rates of non-communicable diseases associated with these consumption patterns.

From a collection point of view, these tax revenues could be used to strengthen the public health system, creating a virtuous circle where the resources generated by the consumption of harmful products finance precisely the care of the diseases they cause. This approach responds to the principles of horizontal and vertical equity in tax matters, where those who generate greater social costs contribute to a greater extent to their financing.

The economic analysis of these measures must consider both the price elasticity of demand and the possible regressive effects of consumption taxes. While tobacco products tend to have relatively inelastic demands, sugary drinks may show greater sensitivity to price variations, which would explain the difference in proposed tax rates. However, public policy makers must carefully balance health objectives with social equity considerations.

This afternoon’s parliamentary discussion will mark a turning point in Mexican fiscal policy and its articulation with public health objectives. The result of this vote will determine not only the tax structure for 2026, but also the direction the country will take in the prevention of chronic non-communicable diseases, one of the greatest health challenges of the 21st century.

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AICM taxi drivers refuse to apply discounts agreed for the World Cup

Three AICM taxi drivers groups refuse to apply discounts of up to 18% during the World Cup.

Three groups of taxi drivers that operate at the Mexico City International Airport (AICM) refused to apply discounts of up to 18% on their rates during the World Cup. The measure contradicts previous agreements announced by airport authorities and part of the union.

The companies Nueva Imagen, Porto Taxi and Sitio 300 issued a statement to clarify their position. They argued that they have no contractual relationship with the Grupo Aeroportuario Marina (GAM), the entity that promoted the benefits for airport users.

According to permit holders, the announced discounts do not represent a direct reduction in rates. They are, they say, adjustments derived from compensation for improper charges and administrative processes for maintenance work at the AICM.

They demand transparency

The taxi drivers asked the AICM authorities to make public the documents that support these measures. They also called on the GAM to make transparent the minutes and contracts where the application of discounts had been agreed upon. They questioned the legal validity of the obligations attributed to them.

The refusal could affect users who expected more affordable rates during the sporting event. Until now, there is no certainty about the real cost of service at the AICM during the World Cup.

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Morena opens the door to a coalition with the PVEM in San Luis Potosí

Morena conditions alliance on PVEM ruling out Ruth González for the governorship.

Morena-PVEM Coalition for 2027?

The state leadership of Morena in San Luis Potosí left open the possibility of an alliance with the Green Ecologist Party (PVEM) for the local elections of 2027. The condition: that the PVEM present a different profile from that of Senator Ruth González.

Rita Ozalia Rodríguez Velázquez, state president of Morena, explained that if the PVEM discards Ruth González—wife of Governor Ricardo Gallardo—the green party could lead the coalition, which would also integrate the Labor Party (PT).

The leader clarified that the relationship with the PVEM at the local level does not face a conflict, although she admitted that there is no direct communication between both state leaders. Decisions about alliances, he said, are made by national leaders.

The possible agreement arises in the midst of the debate about nepotism, after Ruth González’s intention to succeed her husband in the state government was questioned. Morena looks for profiles that avoid that controversy.

Rodríguez Velázquez stressed that there is coordination between the party leadership to define the electoral strategy. For now, the panorama in San Luis Potosí remains open.

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Morena accuses INE advisors of being ‘ill-wishers’

The Morena leader accuses INE advisors of being 'ill-wishers' and defends her affiliation system.

Morena questions the impartiality of the INE

The national leader of Morena, Ariadna Montiel Reyes, pointed out that within the INE there are advisors with critical positions towards her party. He described them as “Morena haters” during a press conference where he addressed recent resolutions on duplicate affiliations.

Montiel affirmed that his party abides by the determinations of the Electoral Court. The authority ordered the elimination of more than 93 thousand affiliate records and leave under review about 19 thousand cases that the INE must verify.

The leader demanded that the institute adhere to the resolutions of the General Council and not to individual opinions. He accused that there are figures close to past electoral administrations who maintain a critical stance towards the movement.

Regarding the affiliation system, Montiel defended that Morena’s application is efficient. He assured that it surpasses that of the INE in functionality, since it allows duplications in the records to be detected.

He also proposed that the INE should have real-time verification mechanisms to cross-check affiliation data. However, he acknowledged that there are different processes between parties and the electoral authority.

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