Sheinbaum and his plan to save millennials from workplace “ghosting”
There was Claudia Sheinbaum, looking at graphics as if they were spoilers for her next series on Netflix, while the Secretary of Labor, Marath Bolaños, dropped figures as if they were *stories* on Instagram. The promise: **100 thousand new jobs**, because apparently the *match* between companies and the unemployed needs a government boost. The method? Job fairs and a portal that, mind you, is not Tinder but almost: empleo.gob.mx. In case you didn’t catch it, companies there post vacancies from managers to “the one who knows how to fix the Wi-Fi”, and the STPS acts as *wingman* with interviews included.
Job fairs: the club where everyone wants to get in
The National Job Fairs will be the *place to be* this June 9, with simultaneous events throughout the country. Bolaños described it as a job *festival*, but without rock bands (unless you count the recruiters with their trick questions). In addition, there will be **400 more events in 2025**, because the government knows that *job hunters* need options, as if they were an Uber Eats menu.
And in case anyone doubted it, the secretary released data as if he were on a TikTok *live*: **22.4 million formal jobs** created since 2018, with a record in November 2024 (22.6 million). That is, more posts than *likes* on a Gatell meme.
Labor rights: when the government plays *fairy godmother*
According to Bolaños, Mexico is experiencing a “work spring” (yes, like *Game of Thrones*, but with benefits). Among the achievements: **minimum wage recovered**, **trained young people** (3.1 million since 2019), and even profit sharing. Even app riders have rights now, which is a plot twist that no one saw coming.
The **Youth Building the Future** program continues to break it: **8,480 pesos per month** for apprentices, with the next payment on April 28. Of course, if you are *millennial* or *Gen Z* and you are not registered, the next period opens on June 2. *Mark your calendars*, because this is not a sneaker *drop*, but almost.
The general *vibe*? Optimism flavored with morning coffee. Sheinbaum calls it “Mexican Humanism”, but in Creole: they want economic growth not only to benefit the usual ones. *Spoiler alert*: we will see if the plot lives up to the *hype*.
Are you interested? Share this note and continue exploring how employment in Mexico is being reinvented. #Spoiler: Does not include home office on the beach.
![]()




