Sport is no longer played only on the field

AI and data are transforming how we experience sport, from personalized apps to talent search.

When data enters the playing field

The relationship between technology and sport left behind simple statistics on the screen. Today, this union is completely redefining how fans experience the game and how clubs make decisions. This is explained by Jorge Paz, data and AI specialist at IBM.

“IBM has different sports partners around the world,” says Paz, mentioning collaborations with Scuderia Ferrari, US Open, UFC and Sevilla Fútbol Club.

The goal is always the same: improve the experience through data, digital platforms and artificial intelligence.

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Fans are already connected

A study commissioned by IBM reveals that technological adoption in sports is massive. In Mexico, 95% of fans see value in integrating technology into their experience.

“Many times we believe that fans distrust artificial intelligence, but the opposite is true,” says Paz.

85% of Mexican fans already use sports applications to stay updated. 63% interact with influencers for analysis and predictions.

More than information: personalization

One of the clearest examples is the work with Ferrari. IBM developed an app that allows access to statistics, calendars and automated summaries with AI.

“You can interact with the app, see statistics, know what the next race is, but you also have summaries made with AI,” explains Paz.

Fans are looking for real-time updates and tailored content. Mobile apps have become the center of sports consumption.

By 2027, 80% of fans expect AI to play a key role in their interaction with sport. Including functions such as real-time translation to consume international leagues.

Technology also seeks talent

But innovation doesn’t just stop at engaging with fans. It also directly impacts decision making within teams.

A notable case is that of Sevilla FC. Thousands of scouting reports in unstructured formats made it difficult to find ideal players. The solution was a platform that allows you to consult these documents with natural language.

IBM’s bet is to bring reliable AI and verified data to industries where experience is critical. In sports they are not just numbers: they are a new way of living the game.

World Cup 2026: the technology that will transform how you watch football

Data, AI and 3D avatars will change the fan experience at the trinational tournament.

Almost 50 teams, three countries and more than one hundred matches. The 2026 World Cup will not only be the largest in history, but it will also transform the way we watch football from home. Artificial intelligence and advanced statistics will be the protagonists.

Tools like Football AI Pro, created with Lenovo, will help coaches prepare for matches and detect weak points. For the viewer, the data will be converted into graphs and summaries that explain what is happening on the court.

How the experience changes

In Qatar 2022, 12 cameras were already used to track the ball and 29 body points of each player 50 times per second. By 2026, that level of detail will be the norm. Stats will no longer be cold numbers: defensive lines, heat maps and movement patterns will be displayed.

In addition, the organization announced 3D avatars to recreate plays and referee decisions. Thus, tactical concepts such as high pressure or compact block will be visual and easy to understand.

The 2026 World Cup will maintain the excitement of goals and surprises, but with tools that allow us to better understand the game. Technology does not take away passion, but rather adds context.

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Meta faces failures on Facebook, Instagram and WhatsApp

Users report intermittencies in Meta applications during the morning.

Failures in Meta services

Since this Wednesday morning, users of Facebook, Instagram, WhatsApp and Messenger reported interruptions in the operation of these platforms. The DownDetector site, which compiles crash reports, recorded an increase in complaints starting at 7:41 a.m.

According to the data, Facebook reached its peak of reports at 8:11 with 5,245 incidents. The main problems were concentrated in the application (47%), login (33%) and connection to the server (16%).

Messenger also had bugs. Its highest peak occurred at 7:48 with 260 reports. The most common difficulties were logging in (67%), the app (24%) and messaging (7%).

In the case of Instagram, reports increased until 8:20 with 326 complaints. 68% of users reported problems with the app, 14% with the connection to the server and another 14% with the login. The Tech Bit team confirmed difficulties when trying to publish stories, which could be related to the same bug.

WhatsApp, for its part, also suffered interruptions. 47% of the reports indicated problems with the web version, while 23% mentioned errors in the app and 16% in the login.

So far, Meta has not issued an official statement about the causes of these failures. Users are advised to stay tuned for updates.

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Google integrates Gemini into Chrome for all of Latin America

Google expands its Gemini assistant in Chrome for users in the region.

Smart assistant comes to the browser

Google confirmed the expansion of Gemini, its assistant based on artificial intelligence, in Chrome for all of Latin America. Mexico is among the countries that already have access to this function, designed to simplify tasks within the search engine.

According to the company, Gemini helps users “understand information, stay organized, and complete tasks more easily.”

What does it allow you to do?

The integration eliminates the need to switch tabs to use the AI. In the upper right corner of Chrome the legend “Ask Gemini” appears.

With connections to Gmail, Maps, and Calendar, you can compose emails, check locations, and schedule meetings without leaving the current page. You can also compare products or summarize data from multiple open tabs. Google explains that “Gemini can understand the context between tabs and help you bring all the information together in one place.”

Additionally, Chrome incorporates AI-powered image editing tools, allowing you to transform photos directly from the browser with simple instructions.

Security and control

Google assures that these capabilities were “designed to always keep you in control” and developed with security as a priority. The models were trained to detect known threats, such as attempts to inject malicious instructions, in order to offer safer browsing.

The feature is now available for Chrome users in the region.

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