El Buen Fin 2025 not only fulfilled, but destroyed expectations
It seems that our consumerist spirit, fueled by discounts and promotions, is more resilient than a viral meme. The Confederation of National Chambers of Commerce, Services and Tourism (Concanaco-Servytur) has just released the numbers for El Buen Fin 2025 and, spoiler alert: they were stratospheric. The event, that shopping marathon that tests both our wallet and our willpower, generated a whopping 219 billion pesos. Yes, you read that right: billion. A figure that not only exceeded all projections, but also consolidates this commercial phenomenon as the undisputed driver of domestic consumption in Mexico. Basically, Mexican retail had its own era of successes.
The reason? According to experts, this reflects renewed confidence in established commerce and in the dynamics of the formal market. Or, in millennial language: people preferred real discounts in stores to the lottery of resale on marketplaces. The growth was scandalous: 46 billion pesos more than in the previous edition. And it wasn’t just a thing of the giants; The number of participating establishments shot up from 190 thousand to 216 thousand, a jump of 13%. In other words, even the little corner store wanted its piece of the promotional pie.
A shopping festival for everyone: from the retailer to the family entrepreneur
During those five days of buying frenzy, from November 13 to 17, businesses saw their sales inflate between 10% and 30%. The retail sector captured 60% of the action, demonstrating that, despite the digital boom, the physical experience of touch, see and carry still has its magic (and its endless lines). It was followed by wholesale trade (16%), tourism (14%) and services (11%).
But here comes the most feel-good data in history: 36% of the participation corresponded to local businesses and family businesses. The remaining 64% went to large department and self-service chains. This balance is key: Buen Fin has become a platform where the corporate giant and the entrepreneur who lives from day to day coexist, both looking for one last sales boost before the end of the year. It is the commercial equivalent of having both the global artist and the local indie band perform at a massive concert.
On the payment front, credit and debit cards reigned, confirming that “I buy it now and suffer later” is a philosophy of life for many. Although online shopping maintained its place, the physical store regained prominence. And as a social bonus, around a third of companies generated temporary jobs to support demand, injecting extra income into thousands of households in the final stretch of 2025. A true multiplier effect with the flavor of real cashback.
Are you surprised by these record figures or were you already expecting it? Consumption demonstrated its power. Share this news on your social networks and tag that friend who always makes the most epic purchases. Explore more on our site to learn about the trends that will define the next sale season.
