El Buen Fin dresses in tricolor (and banknotes)
It seems that the fifteenth edition of Buen Fin will not be just another consumerist orgy of dubious discounts and fights over the last television. Oh no. This year comes with a patriotic mission. Salomón Rosas, a general director whose name evokes biblical poetry and state competitiveness, has declared that the party will seek to highlight those products that proudly (and hopefully with quality) carry the “Made in Mexico” seal. Because nothing says “patriotism” like shopping wildly for five days in a row.
The projections, always so modest and conservative in these events, estimate that sales will reach the astronomical figure of 200 billion pesos. This, they explain to us with a serious face, would represent a growth of 15% compared to the previous year. Of course, no one questions where these numbers come from or if someone invents them on a magic blackboard. We just accept them, like we accept that traffic will be hell from November 13 to 17.
An extra day of consumerist “suffering”
And speaking of dates, surprise! The Buen Fin of 2025 will last five days, one more than tradition established (except, of course, for those pandemic years where buying toilet paper was a high-risk sport). The reason? No one knows for sure, but one can speculate that the economy needs that extra boost, or perhaps we just realized that a four-day weekend wasn’t enough to ruin our personal finances.
But the highlight is not the discounts (which many suspect are inflated before the event), but the raffle. Hilda Nájera Bravo, administrator of the SAT, appeared to announce that a pocket of 500 million pesos will be distributed. Yes, you read that right: five hundred million. An amount so absurd that it makes you wonder how many tax evaders had to be caught to collect that jackpot. The best thing is that the raffle is not only for cardholders who spend their hearts out, but also for businesses. A touching detail! As if the government said: “Here you have, small businessman, a crumb of hope in the form of a lottery ticket.”
The jackpots are 250 thousand pesos for a lucky consumer and 260 thousand for a business. The difference of ten thousand pesos is one of those bureaucratic mysteries that will never be explained, but that will undoubtedly keep economic conspiracy theorists awake at night.
And then there is “exemplary punishment”
As the country prepares for this epic trade battle, the threatening note could not be missed. Octavio de la Torre, president of Concanaco, came out to say that the changes in the Customs Law must include exemplary sanctions for those who violate the regulations. Because what would a consumer show be without a little legal drama? The idea is to “reduce and accurately identify those who carry out bad practice.” That is, hunt down the bad guys in the movie, those cheating importers and exporters who laugh in the face of the law.
One can almost visualize the scene: caped Treasury heroes chasing villains hiding contraband merchandise among piles of Made in Mexico products. Honestly, it sounds like the spin-off nobody asked for but maybe we need.
In summary, Buen Fin 2025 promises to be a spectacle of consumption, patriotism and millionaire prizes, all seasoned with a touch of legal threat. The wet dream of any economist with a sense of humor.
Ready to participate in the circus? Share this note on your social networks and let your friends know what awaits them this November. And if you want more analysis on the country’s most absurd economic events, explore our related content. Laughter is guaranteed (although the expense is not).
