Four decades of changes have passed in the music industry. From that experience, Diego Herrera, a member of Caifanes, observes the use of artificial intelligence (AI) from a distance and points it out as a factor that damages music and creativity.
“That’s rubbish. It has harmed the music, but more so the copyright of a photographer, the art itself. Artificial intelligence is doing things based on what human beings have done,” says Herrera.
For the musician, the tool may have some use, but its current application has become a way of displacing trades. “I see it more as a useless displacement of announcers, photographers, painters, musicians, translators. I don’t agree with that vibe,” he points out.
Democratization and commercial pressure
Herrera recognizes that technology has also opened doors. Today a young person can record a song from home, upload it to platforms and find an audience without going through industrial filters. “It has also democratized music. You want to make a song tomorrow in your home studio, you make it and upload it, and you have access to millions of people, something that was impossible in our time,” he comments.
But rock faces another challenge: the pressure to turn each song into a commercial success, even if that means losing sight of the need to say something of its own. “Now the rock niche is punished, but there is a tendency in the world that the most important thing is to be famous, to have a lot of money, and that absolutely distorts what art is. This is an endurance race; your starting point has to be the desire to do things,” he reflects.
Next concert at the GNP Stadium
Caifanes is preparing for the concert on November 11 at the GNP Stadium, where they will perform songs that have sustained their bond with the public for almost 40 years. “We continue to have a good time, we continue to enjoy playing together. As long as that happens, we will be here. The moment you see that reaction and that love from the people, it is worth the fatigue, the flight and whatever you ask of me,” concludes Herrera.
