The rise of videos manipulated with AI and its risks
The consumption of audiovisual content on platforms such as TikTok, Instagram and YouTube Shorts has grown exponentially. However, a recent study by Kaspersky revealed that 67% of users in Latin America do not identify when a video has been altered using artificial intelligence. This lack of knowledge opens the door to fraud and misinformation, especially with the increase in synthetic content generation tools.
An emblematic case was the viral video of a pet kangaroo that was denied access to a plane. Although the situation seemed implausible, many people did not recognize that it was a digital creation. This example, although harmless, illustrates how deepfakes can fool even unsuspecting audiences. According to ESET, the market for these counterfeits could reach $5,134 million by 2030, which would increase their spread for malicious purposes.
Keys to identify videos generated by AI
1. Visual and timing anomalies
Manipulated videos usually present errors in shadows, unnatural movements or mismatches in facial features. Pay attention to details such as eye alignment, speech fluency, or lighting coherence. These flaws, although subtle, are key indicators of digital disruption.
2. Content that is too perfect or sensational
If a video shows information that is too shocking or unrepeatable, verify its veracity from reliable sources. Exaggeration or lack of context are red flags. Compare with established media before considering the content valid.
3. Payment or download requests
Cybercriminals use fake videos to promote financial scams, such as fraudulent investments or malicious applications. Be wary of any call to action that involves software transfers or installation.
4. Analysis of the original source
Investigate the origin of the material. Platforms like Infinite Unreality (creator of the kangaroo video) specialize in AI-generated content. Review profile history and look for verification stamps on social networks.
Recommendations to avoid being deceived
The Kaspersky firm suggests:
- Educate yourself about the capabilities and limitations of AI in content creation.
- Question the authenticity of viral videos before sharing them.
- Report suspicious material to the platforms or competent authorities.
The combination of healthy skepticism and verification tools is essential in the digital age. As technology advances, so must strategies to discern between what is real and what is artificial.
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