A ‘collaboration’ agreement that smacks of an exchange of favors
The Ministry of Tourism of Mexico City has just signed an agreement with the International Association for Tourism Cooperation and Development (ASICOTUR) of Spain. They did it in the middle of the bustle of the International Tourism Fair (FITUR) in Madrid. The stated objective is to encourage cooperation and promote projects.
But what does that mean on paper? Basically, a mutual exchange of pats on the back and space on your web pages.
The details that matter (and those that don’t)
ASICOTUR is committed to publishing SECTURCDMX news on its channels, giving it priority to present projects and placing its logo there. In exchange, the local secretariat promises to participate in their General Assembly and consider them in their campaigns.
“Each one will work with its own resources, without committing additional financial resources,” says the text.
Translation: no one puts real money on the table. It is pure exchange of influence and visibility. The juiciest thing comes next: all the information generated by ASICOTUR will be treated as reserved and confidential. Curious level of opacity for an agreement supposedly promoting social tourism.
During the event, the president of ASICOTUR, Alejandro Rubín Carballo, gave a recognition to the secretary Alejandra Frausto for the Colibrí Viajero program. A nice gesture that coincides precisely with the signature. How timely.
The agreement lasts one year, is renewable and any conflict will be resolved… before the courts of Mexico City. Just in case you doubt.
The authorities say that this strengthens ties and positions CDMX as a prominent destination, promoting equality and non-discrimination. Nice words for an agreement that, in essence, is a cross-promotion alliance where the only certainty is the exchange of logos and newsletters.




