Bruno Mars and the 12.7 million dancing avatars
Okay, this is no longer a thing of the future. Bruno Mars has just shown that the metaverse—that word that already makes us laugh a little nervously—is an area where music can truly explode. He got on Roblox, yes, that game where kids spend hours, and put together a virtual concert that brought together more than 12.7 million people. Crazy.
To put it in context: it’s like filling the Azteca Stadium… about 130 times. And it all happened in ‘Steal a Brainrot’, the most viral minigame on the platform. The figure is not just a pretty number; It breaks all previous records on Roblox and marks a before and after for digital music events.
Seven minutes that were worth gold (and many ‘brainrots’)
The show lasted just seven minutes. Yes, how long it takes to heat up your oat milk coffee. But in that little while, Mars presented his new song “I Just Might” and revived the classic “Locked Out of Heaven.” The experience was created exclusively for the platform.
The best thing is that you were not just a passive spectator. Attendees could interact, collect thematic features of the singer and even get the limited edition ‘Brunito Marsito’ brainrot. Because of course, what would a Roblox event be without collectibles?
TikTok user @tiogerath shared a video of the full performance, showing the impressive change of scenery between songs.
That’s the key: impossible scenarios in real life, multiple avatars of the artist, visual effects that take away the hiccups. It’s not replacing a physical concert, it’s creating something different and valuable.
This goes beyond the momentary hype. It’s a clear sign of where (part of) entertainment is moving. A space where the gaming community and pop culture collide to create massive shared experiences. And Bruno Mars, with his infallible sense of relevance, has just set the bar very, very high.
