The government’s move against rising prices
César Iván Escalante, the czar of Profeco, said yesterday morning that they are already moving pieces with ANTAD so that the 24 products of the Package Against Inflation and High Costs (Pacic) have their own identifier in the aisles. Eight of them—banana, lemon, egg, chicken, beans, pork, rice—already show signs of stability or decline.
“The average price of the basket is 910 pesos and the goal is for it not to go up,” said Escalante, with that security that comes with having fresh numbers.
Where to find fair prices?
It’s not that everything is in the same magical package. They are scattered by the supermarket, as always. But the idea is that you see a sign and know: this is at a fair price. They are already working with Soriana, Chedraui and La Comer. The invitation is clear: if you see the identifier, the total should not exceed 910 pesos.
“We started with bananas: in July 2025 it was at 28.72 pesos per kilo; today, the first week of May, it is at 21.95,” he said as an example. The lemon also fell: from 31.75 in centers to 44.57 in Walmart, with an average of 36.44.
The complete list: 24 products that shouldn’t hurt
Oil, rice, tuna, sugar, beef, onion, jalapeno pepper, pork, black beans, egg, toilet soap, tomato, milk, lemon, apple, banana, white bread, potato, toilet paper, pasta for soup, chicken, sardine, corn tortilla and carrot. All that, for 910 pesos.
Does it work or is it smoke?
Profeco has its “Who’s who in prices” tool so that they don’t sell you hard. The idea is to protect the consumer from inflation, but we already know how these agreements end when the fine print appears. For now, the numbers speak: eight products down. We’ll see if the rest of the package keeps pace.
