The actress who turned her bathroom into a business
Because, of course, what better way to monetize your fame than by bottling the water you soak in after a long day of filming? Sydney Sweeney, the star of Euphoria, has decided that her next step in the industry will not be an Oscar, but something much more… wet. In collaboration withDr. Squatch Soap Co.The actress launched “Bathwater Bliss”, a bar soap made with the water from her own bath. Yes, you read that right: literally the liquid in which his body floated. Romantic? Disgusting? Geniusly absurd? The answer probably depends on how much you like the idea of rubbing yourself in the remains of your relaxing bubble session.
Ingredients: a touch of celebrity and a lot of sand
According to Page Six, this peculiar product not only contains the precious “Sweeney water”, but also exfoliating sand, pine bark extract and a fragrance inspired by the landscapes of the Pacific Northwest, where the actress spent her childhood. Because, obviously, if you are going to sell your essence in soap form, you have to give it a nostalgic touch. The limited edition (only 5,000 units, because celebrity bathwater doesn’t grow on trees) even includes a certificate of authenticity. Lest anyone doubt that that piney smell with a hint of luxury shampoo is really Sydney’s liquid legacy.
“When your fans start asking you for your bath water, you can ignore it or turn it into a bar of soap,” Sweeney declared with a mix of pragmatism and geniusly disturbing marketing. He added that the project is “strange in the best way”, which is a very diplomatic way of saying: “Yes, this is strange, but you guys will buy it anyway.” And, well, he is right.
Why? Because capitalism has no limits
The company assures that this launch seeks to promote the use of natural products among men, because nothing says “ecological personal care” like bottling an actress’s shower water. “We hope this helps men become aware of the reality of conventional products,” said Dr. Squatch. Or, in other words: “If you’re not convinced by organic ingredients, perhaps the idea of showering with the remains of a Hollywood star will motivate you.”.
In case anyone doubted it, this is not the first time Sweeney has stripped (metaphorically and literally) for the brand. He had already starred in a commercial in a bubble bathtub promoting his Natural Body Wash. Apparently, their branding strategy consists of “being as close to the water as possible”. Next release? Maybe a facial spray with the steam from your personal sauna.
The limited edition “Bathwater Bliss” will be available starting June 6, while supplies last (which, let’s be honest, will probably be within hours). So, if you’ve always wanted to feel a little closer to your favorite actress, now’s your chance… even if it’s in foam form.
Would you dare to try it? Share this news on your networks and tell us what other “intimate” celebrity products you would like to see on the market. Perfume made with the air exhaled by Ryan Gosling? Face creams with Dwayne Johnson’s sweat? The possibilities are as endless as they are ridiculous.
