The new law that promises transparency… really?
The deputies have just given the green light to a reform of the Industrial Property Law. With 447 votes in favor, the message is clear: everyone is in favor of transparency. Of course, who would dare to vote against?
The text talks about strengthening rigor in trademark registration and avoiding improper practices. Sounds good, right? Until you start reading the fine print.
What really changes
Now brands that closely resemble elements of the cultural heritage or traditional knowledge of indigenous peoples and Afro-Mexican communities will not be able to be registered. This is important. For years, companies have taken advantage of these symbols without any respect.
It also incorporates figures such as Ambush Marketing or ambush marketing. Basically, to prevent some brands from riding the success of large events without paying or asking for permission.
The legislators highlighted that this reform responds to commitments of the T-MEC.
There it is. The key. Many times, changes come not from internal conviction, but from external pressure. The IMPI must strengthen international cooperation and streamline processes. They promise it every time.
The question that remains floating in the air is simple: will this law really serve to protect what is ours, or will it be just another bureaucratic procedure? The federal Executive now has the ball. We will see when it is published and, above all, how it is applied.
Historical memory tells us: passing a law is one thing. Enforcing it is quite another.
