Love, desire and snacks: the unexpected Pringles commercial for the Super Bowl
With Super Bowl LX just hours away, advertising fever is at its peak. Brands are fighting for attention between the Patriots and Seahawks game, and Pringles just dropped their pitch.
His secret weapon: Sabrina Carpenter.
The 26-year-old singer stars in “Pringleleo”, a mini-drama with all the essence of a soap opera. The premise is as absurd as it is brilliant. Sabrina, tired of boys, receives a heavenly whisper: “If you can’t find love, make it.”.
Your construction material? A few Pringles Original chips.
With determination, stack the snacks until you give life to Pringleleo, a man with a mustache made of fried foods. What follows is a rapid sequence of flirting and glances under the motto “love at first bite”.
But this is Sabrina Carpenter’s pop universe, where happy endings are not guaranteed. A group of fans burst onto the scene and… devour Pringleleo in seconds.
“Once you pop, the pop doesn’t stop,” the ad concludes, as a heartbroken Sabrina eats her loved one’s remains off the floor.
Followers on social media couldn’t help but make the connection. “No man survives in Sabrina’s universe,” they commented, remembering the lyrics of her hits like “Tears” or “Manchild.”
The price for 30 seconds of glory
This spot joins the creative avalanche of brands such as Pepsi, Amazon Alexa with Chris Hemsworth or State Farm with the Katseye group. Everyone seeks to stand out in the most expensive showcase in the world.
And when we say expensive, we mean it. According to data from DAZN, 30 seconds of airtime during the Super Bowl in 2026 costs around $8 million. It is a million-dollar bet to connect with those almost 128 million viewers.
So while we wait for kickoff, at least we have this romantic-gastronomic drama to discuss. Is it worth 8 million? That depends on the first bite.




