An alliance with rhythm
Mikel Arreola, president of the Mexican Football Federation, and Paul Forat, director of Amazon in Latin America, presented this week at the Cuauhtémoc Stadium the theme “One Heart”, created by Grupo Frontera to support El Tri heading to the 2026 World Cup.
In a press conference, Arreola highlighted the importance of music as a bridge to followers. “There are ways to convince and one of the best ways to reach people’s hearts is music, especially music sung by a group that has so much penetration among young people. It seems to me that it is soft power instead of hard power,” he said.
The manager also pointed out that the sport is registering a significant rebound. “For 13 years we had not had so much rating in Mexico and the United States or so much attendance at the stadiums,” he commented.
Shared passion
Forat explained that they chose Grupo Frontera because of its connection with the public and its recent relevance. “Football and music are the two greatest passions of this country. They generate intense emotions, discussions and defense of the team or the song. Uniting both is a source of pride,” he said.
The video for “Un Solo Corazón” will be shown during halftime of the friendly Mexico vs. Ghana, next Friday. The group will also perform the song live for those attending the stadium.
The strategy seeks to strengthen the bond with young fans and raise spirits ahead of the World Cup. The FMF is committed to art as a tool of rapprochement, at a time of renewed confidence on the part of the public.




