Young footballers promote the UNICEF campaign
On World Youth Skills Day, Gilberto Mora and Valentina Murrieta joined UNICEF Mexico’s #UnGolPorLaChildren campaign. The objective: to make visible the conditions experienced by millions of girls, boys and adolescents in contexts of deprivation, lack of access to water and humanitarian crises.
Mora, a 17-year-old midfielder from Tuxtla Gutiérrez, Chiapas, was recently called up to the Mexican Senior National Team and participated in the Gold Cup. Murrieta, a U-17 goalkeeper born in Alvarado, Veracruz, saved three penalties against Italy in the Women’s World Cup, an achievement that took Mexico to the semifinals.
The campaign spreads a central message: “The most urgent game is not played on the field.” UNICEF highlighted that both athletes, being teenagers, use their voices to promote the well-being and protection of other minors.
#UnGolPorLaInfancia seeks to convert the passion for soccer into social mobilization. Monthly donations go to protection, nutrition, water access and emergency care programs in Mexico and other regions with humanitarian crises. The initiative brings together footballers, teams and content creators to support children in vulnerable situations.




