Pop Mart’s Labubu consolidates itself as a cultural and collection phenomenon

Discover how this peculiar stuffed animal conquered celebrities and generated a global collecting fever.

Labubu’s rise in the collectible toy market

Labubu, the iconic stuffed animal created by artist Kasing Lung, has transcended its origin as a picture book character to become a global phenomenon. Initially designed in 2015 with inspiration from Norse mythology, its quirky aesthetic—pointy ears and sharp teeth—captured the attention of a niche of collectors before achieving mainstream success.

The strategic alliance with Pop Mart in 2019 marked a turning point. The company, specialized in merchandising for influencers and pop culture enthusiasts, promoted the marketing of figures and accessories. However, it was in 2023 when the launch of Labubu keychains triggered unprecedented viralization. Celebrities such as Rihanna, Kim Kardashian and K-pop star Lisa from BLACKPINK showcased their pieces on social media, generating more than 1.4 million posts under the hashtag #Labubu on TikTok.

RelatedLabubu and Hello Kitty launch collaboration that defines modern ‘kawaii’

From toy to style symbol

The fusion between fashion and collecting has been key in this phenomenon. Fans integrate stuffed animals as accessories in bags, backpacks and even car mirrors, as explained by Emily Brough, director of Pop Mart: “Labubu represents a cultural identity, not just a product.” This approach has diversified its audience: 48% of sales in 2024 corresponded to adults, mainly women aged 18 to 35, according to data from Circana.

Economic impact and logistical challenges

Commercial success is undeniable. In 2024, Pop Mart’s revenue grew by 1,200% in the plush category, reaching $1.81 billion. However, demand exceeded forecasts: inventory shortages and resellers multiplying prices up to 10 times are recurring problems. An incident in the United Kingdom forced physical sales to be temporarily suspended while the company implements new distribution systems.

To mitigate these challenges, Pop Mart announced the opening of 50 additional stores in the US and exclusive seasonal launches. Kena Flynn, a shopper in Los Angeles, reflects the frustration of many fans: “Affordability is key; it shouldn’t require luck or large sums to obtain a Labubu.”

Perspectives and sustainability

Analysts highlight that the surprise box model—where buyers do not know which version they receive—fuels engagement but also speculation. Pop Mart explores collaborations with artists and themed editions to stay relevant, although its dependence on Asian manufacturing exposes it to geopolitical fluctuations, such as trade tensions between China and the US.

Will you join the Labubu fever? Share your experience with this cultural phenomenon and discover more collecting trends on our networks. #Labubu #PopMart

Oliver Tree’s family announces tribute with live broadcast

The ceremony will be broadcast live on Saturday, July 25. Free access with registration.

Details of the tribute to Oliver Tree

Weeks after singer Oliver Tree’s death, his family revealed plans for the memorial. The ceremony will take place this Saturday, July 25 at the UCSC Quarry Amphitheater, within the University of California, Santa Cruz.

In-person access will only be for family, close friends and colleagues. Fans will be able to follow the event virtually through a free live broadcast, available on the olivertree.live site. Registration is mandatory and space is limited.

Times and participants

The tribute begins at 7:30 p.m. Pacific time (9:30 p.m. Central Mexico time). There will be live music, video projections and messages in honor of the performer, who lost his life on June 14 in a helicopter accident in Brazil, where he was on vacation after a tour.

Among the confirmed guests are the Mexican influencer Aaron Mercury and DJ Diplo. The artists who will offer musical performances have not yet been revealed. Followers will also be able to send messages to remember the singer.

>”A night to remember. A legend forever,” reads the official invitation.

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Aylín Mujica talks about the loss of her son Mauro Menéndez

Aylín Mujica reveals details of her son's death and clarifies speculations surrounding his departure

In an exclusive interview with the Telemundo program La Mesa Caliente, the Cuban actress and host Aylín Mujica broke the silence about the death of her first-born, Mauro Menéndez, which occurred on July 17. Mujica explained that she decided to speak out earlier than planned to stop the rumors and send a message of strength to other mothers facing a similar situation.

“I was not ready to give an interview but, if it is with you (Verónica Bastos), she is not going to do an interview, she is going to tell, clarify, narrate, give strength to all the mothers who have gone through this.”

The events prior to death

Mujica said that while recording the new season of Top Chef VIP in Colombia, his son Mauro traveled to Miami to visit his grandmother and his younger brothers. There he developed a bad cold that he did not want to treat. His uncle took him to the emergency room, but Mauro refused to go in and opted to take his flight to Barbados, where he had a DJ commitment.

The actress tried to dissuade him over the phone. He told her that he was already at the airport, in a wheelchair, but that he had to leave. The next day, Mauro contacted her to inform her that he had gone to the hospital in Barbados, where he was diagnosed with pneumonia and prescribed antibiotics. He felt good, in his own words: “they already gave me antibiotics, I feel 100%.” That was 24 hours before his death.

Critical hours

In the afternoon, Mujica tried to communicate with his son without success. At 10 p.m., a friend of Mauro responded: he had suffered three seizures while playing soccer. The ambulance arrived late and he was intubated. The doctors revived him seven times, but his heart couldn’t resist.

“The doctor told me that they found a clot in his lung, a clot in his heart.”

Mujica clarified that he did not speak with his son while he was being transferred, as was reported in other media. He could only say a few words to him when he was already unconscious. After receiving the news, he immediately traveled to Barbados.

The actress asked for respect and asked people to stop spreading false information about what happened.

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Grupo Frontera sells out two nights in Texas

The group originally from South Texas offered two sold-out shows.

The group Grupo Frontera demonstrated its roots in South Texas by selling out two dates at the Bert Ogden Arena in Edinburg. The concerts, held on July 16 and 17, are part of their “Triste Pero Bien C*bron Tour.”

The musicians—Adelaido Solís III, Juan Javier Cantú, Julián Peña Jr., Alberto Acosta and Carlos Guerrero—were excited to bring their international tour to their region of origin. The audience responded with enthusiasm for more than two hours of continuous music.

The repertoire included hits such as “La del Proceso”, “Por qué sera”, “De Monday a Monday”, “Bebe Dame”, “No Capea”, “En Altavoz”, “No Se Va”, “Un x100to”, “Que Vuelvas”, “ALV” and “El Amor de Su Vida”. Also playing were “Amor propio”, “Le va a pain”, “Triste Pero Bien C*bron”, “911” and “Ojitos Rojos”. The attendees chanted each song in unison.

The first night featured the special participation of Pepe Aguilar, who shared the stage with the band.

This pair of presentations reaffirms the consolidation of Grupo Frontera as one of the most important acts in current regional Mexican music.

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