The return to essentials
Juanes not only took to the Amazon stage of Vive Latino. He brought with him a whole philosophy. A commitment to that vintage concept where music was discovered in bars, long before algorithms and platforms.
“Many years ago in the 60s, 70s, people went to see artists play in bars, there were no digital platforms, there was no internet, it was live music,” he said.
And there he was, putting that theory into practice. Announcing that he would present a new song from the upcoming album. But not with a teaser on networks. But right there, live and direct.
“Tonight I want to present a new song from my new album and I want the guys to listen to it for a while live at fucking Vive Latino,” he added.
Thirty years of history with Mexico
The show was an emotional journey. From hits like “Mala gente” and “Fotografía” to that love that has been his flag in recent years. But there was one especially nostalgic moment.
Juanes remembered his first trip to Mexico. 1996. Almost thirty years ago. A time when many of the attendees were not even born.
“Guys, the first time I came here in Mexico City, 1996, surely many of you were not born, I was like 20 years old and I came to this city and I went crazy, guys, Mexico is fucking cool,” he commented between laughs.
The affection was reciprocal. To close with a flourish, he performed “The Black Shirt”… but with a twist. On stage he was wearing a Mexican national team shirt. And so he got off.
Although he played on the secondary stage of the festival, the space was completely overwhelmed. Thousands of fans showed that Juanes still has a call to headline.
The night continued its course at Vive Latino. Tired faces but vibrant spirits, reacting to each chord. Because some things, like the real connection between artist and audience, never go out of style.
