The dark side of the feed: Juanes issues a warning
Last night, at the Soumaya Museum, the talk between Juanes and Vivir Quintana took an unexpected turn. From talking about the creative process of “Humans”, they moved on to a crude diagnosis of our time. And the villain has a name: the algorithm.
“If you look at the world wherever you are… there is absolute polarization,” Juanes explained. > “There are even people specialized in sending messages through the algorithm so that they react in a specific way.”
His reflection is as simple as it is chilling. Those posts that reinforce your vision of the world, that feed that seems tailored to you, are no coincidence. They are design. And they are separating us.
Music as a digital antidote
But here comes the hopeful part. Faced with this dividing machine, both artists see music as a powerful tool for the opposite: reconnecting.
“That’s what you need… to forget about that technology, about those algorithms… and look each other in the eyes and recognize ourselves as human beings,” said Juanes.
Vivir Quintana continued with practical and profound advice: > “To be better humans… simply care. And if you don’t care, pretend you care, because while you do that, there will come a day when you will really care.”
It is a call to fake it until you feel it, to practice empathy even when the algorithm pushes us into the opposite corner.
The curious thing is that Juanes does not put on a hero’s cape. It is clear: he does not write to change the world. He does it because he feels it.
“That music changes me is enough,” he confessed. > “It has saved me a thousand times… there are people who connect with that and create a community.”
That’s the trick. This is not a grandiloquent message, but an authentic connection that, drop by drop, can counteract the tide of division. While preparing his participation in Vive Latino 2026, his battle seems to be that: using the notes to unite what the code seeks to separate.
