Hailey Bieber is once again the face of Miu Miu. The founder of Rhode stars in the Fall-Winter 2026 campaign, a proposal that opts for a nocturnal, minimalist aesthetic with a carefree air that the Italian brand knows how to exploit.
Campaign details
Photographed by Zoe Ghertner, the campaign brings together Hailey Bieber and model Xiao Wen Ju. The setting is an industrial space bathed in blue tones, where the garments take center stage with clean silhouettes, light layers and accessories that mix nostalgia with contemporary luxury.
The collaboration is not new: Bieber had already worked with Miu Miu in previous seasons. This time, the brand leaves behind overloaded styles and opts for simple lines that gain strength thanks to the styling: light sweaters and structured coats are the protagonists.
The campaign reinforces Hailey Bieber’s ability to turn trends into objects of desire, while Miu Miu consolidates its image of youthful and effortless elegance. The proposal will be disseminated in print and digital media starting next fall.




