FOX expands its coverage of the Liga MX with Tigres and Necaxa

FOX Latin America reinforces its sports offer with new teams and talents for its Mexican soccer broadcasts.

FOX Latin America consolidates its dominance in the sports market with strategic signings

The battle for Mexican soccer broadcasting rights has a new chapter. This Tuesday, FOX Latin America announced strategic moves that reconfigure its sports lineup for the coming cycles. These are not simple acquisitions, but a calculated move to strengthen their position against competitors such as ESPN and TUDN.

The core of the announcement revolves around two key acquisitions: the broadcast rights of Club Tigres UANL, current champion of the Liga MX Femenil, and those of Club Necaxa starting with the 2026 Apertura Tournament. This last addition is particularly significant because it covers both branches—the men’s and the women’s (the Centellas)—, reflecting a comprehensive commitment to soccer content.

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Analysis of the impact on the programmatic offer

With these additions, FOX will increase its portfolio to 10 teams in the men’s Liga MX and 12 teams in the Women’s Liga MX. This growth is not merely numerical; represents a deepening of specific regional markets and a reinforcement of its sports narrative. The inclusion of Tigres, a team with a massive audience and a winning tradition, adds a component of immediate high visibility.

Parallel to the acquisition of rights, the company carried out a strengthening of its on-air talent. The figures of former soccer player and commentator Daniel “El Ruso” Brailovsky, also former player Rafael Márquez Lugo, and journalist Rubén Rodríguez joined. These hires respond to a clear logic: combining experience within the field with specialized journalistic analysis.

Luis Rodrigo Gómez, Director of Production and Operations of FOX Latin America in Mexico, explained the strategy:

“The experience of our new talent, who joins a staff of more than 80 sports personalities, will help us maintain fresh, distinctive and dynamic programming.”

This statement underscores the dual objective: expanding coverage and raising the quality of analysis. The expanded roster seeks to create a narrative ecosystem where each match is framed by robust technical and historical perspectives.

The broader context reveals an industry in constant redefinition. The fragmentation of audiovisual rights has led networks to seek direct agreements with clubs, beyond general agreements with the league. FOX appears to be executing this model with precision, ensuring exclusive content that generates loyalty in specific audience segments.

The move with Necaxa, effective from 2026, indicates medium-term planning and confidence in the permanence of the Liga MX product on its grid. For fans, this translates into greater stability: knowing where to watch their favorite teams is a key factor in the era of streaming and multiple platforms.

In short, these announcements are not isolated news. They are pieces of a larger corporate puzzle where premium local sports content is the main asset. The bet is clear: dominate the football conversation not only with quantity, but with narrative authority built from the studios and broadcast booths.


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Portugal fires Modric and keeps Ronaldo’s dream alive

Portugal beats Croatia 2-1 and advances to the round of 16; Modric says goodbye to the World Cup.

Portugal and Croatia faced each other in a duel that defined their place in the round of 16. It was also the last World Cup dance for two legends: Cristiano Ronaldo and Luka Modric. In the end, Portugal won 2-1 and prolonged the hope of their captain, while the Croatian said goodbye to the World Cups.

Development of the meeting

The game started with intensity. Croatia warned in the 3rd minute with a shot by Ante Budimir that the Portuguese goalkeeper controlled without problems. Portugal responded immediately: Bruno Fernandes and Vitinha tested the Croatian goalkeeper, but the scoreboard did not move. During the first half, the Lusitanians took control of the pace, although without achieving anything. Both teams went into the break at 0-0.

In the second half, Croatia struck first. In the 53rd minute, Ivan Perišić controlled inside the area and scored with precision to open the scoring, his first goal in the tournament. The Balkans were close to extending the lead in the 56th minute, but Nikola Vlašić scored from an offside position and the goal was disallowed.

Portugal reacted in the 60th minute with a goal from Cristiano Ronaldo, also disallowed for offside. However, at 68′, the Portuguese took revenge from the penalty spot and made it 1-1. Croatia once again had a goal disallowed in the 80th minute, when Petar Sucic was penalized for offside. Moments later, Ronaldo was replaced by Rúben Neves, visibly upset.

When the game seemed to be heading towards overtime, Gonçalo Ramos appeared at minute 90+3 and, with a header, unleashed the Portuguese celebration. Croatia tried to equalize and Joško Gvardiol scored at 90+12, but the referee annulled the action. Portugal took the victory and sealed its ticket to the round of 16, where Spain awaits.

The night left two faces: the joy of Ronaldo, who continues dreaming, and the farewell of Modric, who closes his World Cup history with the pride of an unforgettable generation.

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Pochettino adopts the Mexican song to motivate the US

The phrase that unites Mexico and the United States in the World Cup.

The shared illusion

The journey of the Mexican National Team in this World Cup has revived the hope of millions. After beating Ecuador in the round of 32, the team advances with the dream of reaching the quarterfinals, or even further. The fans chant a chant that has become a flag: “What if?” — a phrase that Javier Aguirre described as nice and that now resonates in the stands.

But Mexico is not the only living host. The United States, led by Mauricio Pochettino, also qualified for the round of 16, where they will face Belgium. The Argentine coach borrowed that same question to fire up his players.

Pochettino’s strategy

In an interview with Pat McAfee’s show, Pochettino said: “Why not us?”

“It is an incredible country with incredible people, it is possible for us to achieve whatever we want. They reached the moon, it is true that they are the most powerful country in all areas. Why not also in football? Why not us?” said the former Tottenham and PSG coach.

The statement seeks to spread confidence in a team that seeks to make history. The illusion, as in Mexico, sneaks into the American locker room.

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Checo Pérez dreams of seeing Mexico, but Silverstone stops him

Checo Pérez and George Russell joke about attending the Mexico vs England match, but the British GP prevents it.

Checo Pérez’s desire for Mexico vs England

This Sunday, the Mexican National Team faces England in the round of 16 of the 2026 World Cup, at the Mexico City Stadium. Mexican driver Sergio “Checo” Pérez, currently at Cadillac, expressed his desire to attend the game. In statements alongside the English pilot George Russell, Pérez recalled that he had already regretted not being able to go to the duel against South Korea in Guadalajara.

“It was very sad, I tried to go but it was difficult to find a way, but if we move forward I will definitely go, because it would be in Mexico City again, so I will have to go,” mentioned Checo.

When Russell said the game is against England, the Mercedes driver joked: “Then I’ll get on the plane and go with you.”

The conflict with the British Grand Prix

However, both seem to forget that on Sunday, at 8:00 a.m. (Mexico City time), they must be present at the British Grand Prix, at Silverstone. The game is at 6:00 p.m., Mexican time, which makes it impossible for them to attend the Coloso de Santa Úrsula.

Although the hope was there, the Formula 1 agenda and the World Cup dream collide. For now, Checo will have to settle for watching the match from the Silverstone paddock, as Mexico looks to advance to the quarterfinals.

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