Historical figures in Fundidora Park
The FIFA Fan Festival Nuevo León concluded after 40 days of activities. Cumulative attendance reached 2.5 million people. According to organizers, it is the largest public event in the state’s history.
The festival was held in Parque Fundidora. Families, young people, girls and boys, as well as national and international visitors gathered to live the World Cup experience outside the stadiums.
According to the official statement, the volume of attendees is equivalent to approximately 10 editions of the Pa’l Norte festival. The figure reflects the unprecedented magnitude of the project for the entity.
Financial and operating model
The festival was co-promoted and co-financed by Parque Fundidora and the Monterrey Organizing Committee for the 26 FIFA World Cup. The operation was carried out by Apodaca Group.
The organizers highlighted the implemented model, which generated its own income through tickets, sponsorships, food, drinks and other commercial activities. The final financial balance will be known after the closing and reconciliation of income and expenses, but the preliminary results point to a significant recovery of resources, without representing a cost for the Central Government of the State of Nuevo León.
During the six weeks, Parque Fundidora hosted match broadcasts, fan experiences, gastronomic offerings and an artistic program with performances by Chayanne, Imagine Dragons, Grupo Firme, Enrique Iglesias, R3hab, DPR Ian, Jumbo, Caballo Dorado, Los Payasónico and Carín León, who closed the festival.
“Nuevo León showed that it can think big, coordinate big and execute big. Our challenge was to ensure that the World Cup did not just stay within a stadium, but reached all our people,” said Bernardo Bichara Assad, president of the State Coordinating Committee and the Board of Directors of Parque Fundidora.
Alejandro Hütt Valenzuela, FIFA Host City Manager of Monterrey, described the festival as a success story of the 2026 FIFA World Cup and considered that its model could serve as a reference for future editions. Jesús Flores Elizondo, executive vice president of Apodaca Group, stressed that the project demonstrated that collaboration between government, private initiative and international organizations can generate world-class experiences with high social impact and financial responsibility.
The success was attributed to the coordinated work between the three levels of government, Parque Fundidora, the Monterrey Organizing Committee, Apodaca Group, sponsors, artists, volunteers, security forces and emergency services. Nuevo León thus concluded one of the most important celebrations of the 2026 FIFA World Cup and left a precedent for its capacity to host massive events of international scope.
