When the likes come into the ring
Boxing changed channels. It’s no longer just a thing for professional fighters in giant arenas. Now, the ring is also the territory of influencers, content creators and celebrities who turn digital rivalries into real combat.
In Mexico, this wave started strong with events like Supernova. Do you remember the fight between Alana and Gala Montes? Or when Franco Escamilla put on the gloves? It was the moment we all realized: this is no longer a joke.
Knockout with cause
The trend evolves and now adds a purpose. While new editions of these shows continue to emerge, Knockout on Cancer is being prepared, an evening that wants to mix blows with solidarity.
But let’s talk about the next big event. All eyes are on two heavyweights of the networks: Jimmy (from the “Let’s put it to the test” project) and the viral businessman “Flores el Patrón”. These two will take their online popularity directly to the ring.
The fight is scheduled for March 21. Starting at 5:00 p.m., the doors of Grand Forum, Coyoacán, will open to give way to an evening that will combine intensity in the ring, spectacle on stage and a solidarity objective.
And of course, between rounds, there will be live music. The line-up includes Marlene Calderón, Perro Pachamama, El Negro Más Guapo, Corpus, the band Seguimos Volando, Kp Caramelo and Tony Balardi.
Tickets are now available for 750 pesos at Passline. For those who cannot physically attend, there will be a live broadcast on the official event channel on YouTube.
What started as a digital curiosity now moves crowds and sells out tickets in hours. The ring became another stage where the public’s attention was at stake. And it seems that this fight has just begun.
