A new ambassador for Tamaulipas
Daniela Rueda Muñoz, originally from Nuevo Laredo, was officially presented as the representative of Tamaulipas in the Mexicana Universal 2026 pageant. The announcement was made by Jesús Muñoz, state director of the organization, during a press conference.
The 23-year-old is pursuing a Bachelor’s Degree in Business Administration and already has experience on catwalks and local editorial productions. Now he is getting ready for the national final, scheduled for August 6, 2026 at the “Charles Chaplin” Auditorium Theater in Guadalajara, Jalisco.
More than a beauty contest
Mexicana Universal, formerly known as Nuestra Belleza México, is led by Lupita Jones. The platform selects representatives for international pageants such as Miss Grand International, Miss International and Reina Hispanoamericana. But its focus goes beyond physical appearance: it promotes female empowerment, human development and the professional projection of the participants.
“It is a unique experience. They prepare you in all aspects, not only physically, but also mentally and intellectually,” said Rueda Muñoz.
The contestant admitted feeling nervous about the proximity of the competition, but also great excitement about living with the other candidates. “My expectations are very high. This contest endorsed by Lupita Jones is an unparalleled experience for me,” he added.
Social project and leadership
As part of her preparation, Daniela is taking a diploma in image, personal projection and leadership. Her social project focuses on motivating women to pursue their goals. “I never imagined becoming a beauty representative; as a child I had other plans, but life took me down this path,” she said.
Lupita Jones’ organization promotes comprehensive preparation in communication, emotional intelligence and leadership. Daniela will seek to bring the crown to Tamaulipas next August 6.
