A surprise that inspires collaboration
President Claudia Sheinbaum expressed her astonishment when she saw that former US president Donald Trump shared the Mexican campaign against fentanyl on his social networks, replicating the original materials almost identically. During her morning conference, the Mexican leader highlighted this gesture as a recognition of the importance of addressing the roots of addictions from a social and preventive approach.
A global message against a deadly epidemic
“Yes, I was surprised, but it’s great news,” Sheinbaum said enthusiastically. The “Fentanyl kills” campaign videos, adapted into English by Trump, now reach an international audience, amplifying the call for awareness about this synthetic opioid that takes lives. The president stressed that this dissemination reinforces the idea that the fight against drugs requires more than police operations: we need to understand the reason behind consumption.
The clips, created by the Mexican government, warn about the lethal risks of this substance and invite people to seek help through the Line of Life. Sheinbaum celebrated that the message transcends borders, pointing out that cooperation between nations is key to face shared challenges.
Identity, culture and prevention: the heart of the strategy
The president emphasized that the solution is not only in security, but in offering life alternatives to young people. “Identity should not be built around criminal groups,” he declared firmly. Instead, he proposed promoting art, sports and education as pillars for a full life. “Young people deserve rights, not just opportunities,” he added, highlighting programs that promote creativity and well-being.
When asked about the possibility of extending initiatives such as the musical peace contest—which promotes violence-free lyrics—to the United States, Sheinbaum left the door open: “It could be a next step.” For now, he invited Mexican-Americans to join this cultural transformation from their own community.
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